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Rumors indicate that Apple is developing an innovative security product that promises to intensify the competition with giants like Amazon and Google.
Apple, a global technology giant, is reportedly developing a new product that could transform home security. The company's new venture aims to compete in the market with giants such as Amazon e Google.
Studies show that consumers are increasingly integrating connected devices into their daily routines, with 85% of people declaring themselves highly connected.
This shift reflects the increased demand for centralized control of smart home products, driven by the convenience of voice commands and the interaction via touch screens.
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According to information from Bloomberg released last Sunday, Apple is working on a smart lock and doorbell system that uses facial recognition technology to automatically open doors.
New Apple device
The system would allow residents to unlock doors simply by scanning their faces, offering convenience and security.
The technology is said to be in the initial development phase, with a more optimistic launch forecast for the end of 2025.
According to Bloomberg, the device may be compatible with third-party locks or come integrated with its own solution, if Apple partners with a manufacturer.
So far, Apple has not officially commented on the matter.
Expansion in the Residential Market
The move underscores Apple's growing interest in the smart home device market. In October, reports suggested the company was also working on a wall-mounted tablet with artificial intelligence.
This device would be used as an intercom, controller for household appliances and would have voice command functions.
Additionally, there are rumors about the development of domestic robots, although previous projects, such as Apple's self-driving car, have been canceled.
With its potential entry into home security, Apple is looking to diversify its portfolio and take advantage of its integration with other devices, such as the iPhone and Apple Watch. This strategy could make it easier to offer bundles that connect multiple products from the Apple ecosystem.
Competition
The new product is expected to compete directly with Google's Nest and Amazon's Ring, both of which offer smart doorbell systems equipped with motion sensors and cameras that record images of the surrounding area.
]However, Apple has a different approach to privacy, which may be a point of concern for consumers concerned about how their data is used.
Entering the industry, however, raises sensitive questions. Recently, Ring has been criticized for sharing images with law enforcement without the owners' consent.
If Apple launches a similar product, debates about privacy and cooperation with law enforcement will be inevitable.
Beyond the ethical concerns, the device represents a new cross-selling opportunity for Apple, integrating more consumers into its ecosystem.
This approach is one of the company's most successful strategies, which continues to expand its frontiers of operation.
Although promising, the project is still in its early stages, and there is no guarantee that all developments will reach the market.
It remains to be seen what Apple's next steps will be and how the company will position itself in a competitive sector full of technical and ethical challenges.
With this move, Apple can set a new standard in home security, while reinforcing its commitment to innovation and user experience.
