Multinational Automaker General Motors Announces Billion-Dollar Investment in Factories in São Paulo

Written by Flavia Marinho

Published on 13/02/2021 at 11:20

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Factories of the Multinational General Motors in the State of São Paulo Will Receive Billion-Dollar Investment for Development and Production of New Vehicles

Multinational General Motors announced a billion-dollar investment that will be allocated to its automobile factories in the state of São Paulo. The vehicle manufacturing company has produced around 17 million vehicles in its three car factories: São Caetano do Sul (SP), São José dos Campos (SP), and Gravataí (RS), marking 96 years of presence in Brazil. Take the opportunity to qualify! Free market offers 2500 scholarships for technology course; secure your spot!

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The investment announced by General Motors was R$ 10 billion and will be allocated to automobile factories in the state of São Paulo (São Caetano do Sul and São José dos Campos) and aims for the development and production of new vehicles, as well as expanding the offer of equipment, including the exclusive OnStar and native Wi-Fi.

“This is an important milestone and demonstrates the level of commitment that GM has with Brazil. And this commitment is reciprocated by Brazilians. We have the Onix as the best-selling car for six years and market leadership overall for five. In retail sales, which reflect consumer preference, we have been leaders since 2013 and this leadership has been expanding in recent years. We closed 2020 with six percentage points ahead of the second place. As a result of all this, our research indicates that the Chevrolet brand has never been as well positioned as it is now. It is an anniversary filled with achievements and significance”, declared Carlos Zarlenga, president of GM South America.

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Innovation, Technology, and Investment of General Motors in Brazil

From 1925 – the year the company established itself in Brazil – until now, the world has changed and GM has transformed numerous times, always developing new technologies, both automotive and manufacturing.

The most recent innovations available to Chevrolet customers were the result of a R$ 13 billion investment cycle between 2014 and 2019. They include embedded Wi-Fi, a new family of vehicles, and new safety and connectivity features. In addition to the complete renovation of the oldest operating automobile factory in Brazil, in São Caetano do Sul, which now produces the new Tracker, Spin, Joy, Joy Plus, and Montana.

The factories in Gravataí (RS) and Joinville (SC) have also been updated and expanded to manufacture the new generation of Onix and Onix Plus and turbo and naturally aspirated three-cylinder engines, respectively.

Virtual reality, autonomous tow trucks, highly automated production, waterless painting, robots that are updated remotely. All of this is part of the daily routine of General Motors production operators with the advent of Industry 4.0.

No wonder Brazil has maintained its position as the second largest market for the Chevrolet brand in the world for two consecutive years, behind only the United States. In 2020, over 338,000 cars were registered in the country.

In over nine decades, GM has undergone many expansions. “We have invested tens of billions, developed numerous technologies, created qualified jobs and taxes, pulling a long chain of local suppliers and taking Brazilian products beyond national borders”, emphasized Luiz Carlos Peres, vice president of Manufacturing at GM South America. See a bit of this evolution in numbers.

Multinational Automaker General Motors Announces Billion-Dollar Investment in Factories in São Paulo

Factories of the Multinational General Motors in the State of São Paulo Will Receive Billion-Dollar Investment for Development and Production of New Vehicles

Read Also

Innovation, Technology, and Investment of General Motors in Brazil

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Multinational Automaker General Motors Announces Billion-Dollar Investment in Factories in São Paulo

Factories of the Multinational General Motors in the State of São Paulo Will Receive Billion-Dollar Investment for Development and Production of New Vehicles

Read Also

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