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Supermarket that made its mark in Porto Belo, on the North Coast of Santa Catarina, will exit the scene to make way for a new R$ 30 million unit, with a larger structure, 4,400 m² of built area, 140 parking spaces, and the promise to reinforce the network’s race along the Santa Catarina coast.
Traditional supermarket in Santa Catarina will be demolished in Porto Belo to make way for a new Rede Top unit, in a R$ 30 million project that foresees 4,400 m² of built area, 140 parking spaces, and inauguration still in 2026. The replacement of the old Myatã network structure marks the company’s entry into the municipality and expands the expansion movement on the North Coast of the state.
According to the portal nd+, what transforms the project into something bigger than a simple change of address is the strategic weight of the project. Instead of partially adapting the existing property, the network decided to demolish the current building and start from scratch, betting on a more robust operation, with a more modern standard, job creation, and a focus on a city that has been gaining relevance due to tourism and consumption potential.
The strongest detail of the project is the size of the new supermarket
The point that stands out most is the dimension of the new structure. The new supermarket will have 4,400 m² of built area, of which 1,800 m² will be dedicated to the sales area, indicating an operation designed to support a more intense flow of consumers and expand the network’s presence in a strategic region.
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Furthermore, the project includes 140 parking spaces, with 80 covered, which reinforces the intention to deliver a more complete unit, prepared for the routine of residents, tourists, and customers in transit along the coast. In practice, it’s not just about replacing an old location, but about building a store with the scale and structure capable of repositioning the network’s presence in the city.
The curious twist is that the network preferred to demolish everything instead of renovating
This is the detail that gives another dimension to the news. Upon acquiring the space, Rede Top concluded that a partial renovation would not be enough to achieve the standard it intends to deliver in Porto Belo. The decision, therefore, was not just to occupy an already known address, but to completely rebuild the operation.
This choice shows that the new supermarket is born as a strategic piece of expansion and not as a temporary adaptation. In a sector where many networks choose to utilize existing structures to reduce costs and accelerate timelines, betting on a ground-up construction signals confidence in the city’s commercial potential and the expected return for the region.
Porto Belo enters the center of a dispute for growth on the Santa Catarina coast
The arrival of the new unit also helps explain why Porto Belo entered the network’s radar. The city has been consolidating itself as one of the most valued destinations on the Santa Catarina coast, driven by tourism and the projected growth linked to the circulation of visitors and local commerce.
In this context, the new supermarket fits into a larger plan. The group already has more than 20 units in Santa Catarina and aims to surpass the mark of 30 markets in the state by 2026, with a special focus on the coast. The choice for Porto Belo, therefore, does not seem isolated. It connects to a strategy of occupying areas with greater consumption potential, visibility, and future expansion.
Why this project can change the pace of network expansion in Santa Catarina
The investment of R$ 30 million gives the new store a role that goes beyond local retail. The unit was designed to strengthen the brand in a market where it previously had no presence and, at the same time, consolidate a replicable model of more modern operation, with self-service, e-commerce, and its own credit card.
The project is also expected to generate 100 direct jobs and over a hundred indirect positions, which expands the economic impact of the initiative. As a result, the **supermarket** ceases to be just a new store on the map and comes to represent a concrete advance in the network’s growth plan, especially in a part of the state that combines tourism, intense circulation, and real estate appreciation.
What still needs to be confirmed about the new Porto Belo supermarket
Despite the information already released about investment, structure, and capacity, an important definition remains open: the exact inauguration date. The forecast is that the new unit will be delivered in 2026, but the detailed schedule has not been informed yet.
It will also be necessary to monitor how the project will advance and how the new **supermarket** will be integrated into the city’s commercial dynamic. The unit’s size, the number of parking spaces, the focus on energy efficiency, and the planned services indicate an ambitious operation, but the final result will depend on the project’s execution and the local market’s response.
The demolition of a traditional structure for the construction of a larger, more modern **supermarket**, surrounded by a clear expansion strategy, shows that the competition for space on the Santa Catarina coast has entered a more aggressive phase. In Porto Belo, the change represents not just the end of a well-known address, but the beginning of a millionaire bet that could redefine the network’s influence in the region.
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