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At Fazenda Saudade, in Ibertioga, a family tradition of about 100 years entered a new phase with the return of the heirs to the field, 230 lactating cows, and online sales to bring the artisanal Minas cheese closer to consumers.

Published on 10/06/2026 at 20:05
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Centennial tradition maintained by the Miranda family enters a new phase in Ibertioga, in Campo das Vertentes, with legalized cheese factory, technical assistance from Emater-MG, careful production, maturation on cedar boards, and online sales to bring rural producers and consumers closer.

The cheese produced at Fazenda Saudade, in Ibertioga, in Campo das Vertentes, keeps alive a family tradition of about a century, now combined with a legalized cheese factory, technical assistance, 230 lactating cows, and online sales.

Tradition began with cheese carried on horseback

The history of Fazenda Saudade goes through the memory of João Miranda, grandfather of journalist Tereza Rodrigues. In the past, the Artisanal Minas Cheese produced on the property traveled kilometers on horseback to reach Rio de Janeiro.

Made with raw milk, whey, rennet, and salt, the product became part of the family’s identity and the rural Minas Gerais lifestyle. The production spanned generations and reached a new stage starting in 2018.

In that year, Tereza Rodrigues and her husband, videomaker Matheus Brandão, left Brasília and returned to Ibertioga. The move occurred after discovering the pregnancy of their first daughter and marked a return to family roots.

The couple, who until then planned a future far from the rural routine, decided to take on the challenge of producing Artisanal Minas Cheese. The choice combined emotional ties, family succession, and responsibility with a centennial tradition.

Artisanal Minas Cheese gained a new structure

Fazenda Saudade underwent changes to adapt production to sanitary requirements. A new cheese factory was built to ensure better manufacturing conditions and expand control over each stage of the process.

Today, the property has 230 lactating cows. The structure allows maintaining artisanal production with attention to quality, without abandoning the traditional elements that characterize the cheese made in the region.

The cheeses are matured for more than 22 days on cedar boards. This period contributes to the formation of a soft texture and notes reminiscent of peanuts, described as subtle aromas and flavors of the product.

The maturation, use of traditional ingredients, and daily care help preserve the identity of the Artisanal Minas Cheese. The couple’s proposal is to modernize production without breaking with the history built by the family.

Technical assistance helped in legalization

Emater-MG played an important role in the evolution of Fazenda Saudade. The team supported the implementation of Good Milking Practices and Good Manufacturing Practices, measures aimed at food safety and control of production processes.

Technical support was also present in the process of implementing and legalizing the cheese factory. This guidance helped organize production within the required standards and strengthened the final quality of the cheeses.

Social Welfare Extensionist Mayara Jarochinski highlights that Fazenda Saudade produces an award-winning Queijo Minas Artesanal in quality contests. She states that the couple takes care of every detail of the production.

In addition to the sanitary and productive aspects, Emater-MG encouraged commercialization through fairs, events, training, and quality contests. The combination of tradition and technical guidance contributed to the recognition obtained by the property.

Online sales bring field and consumer closer

Commercialization also gained a new front. Fazenda Saudade joined ÉdoCampo, an online sales platform by Emater-MG created to gather rural products and bring them closer to consumers.

For Matheus Brandão, one of the biggest current challenges is reaching the final consumer. The platform helps bridge the gap between those who produce in the field and those seeking artisanal products in the city.

Presence in the digital environment represents another stage in the farm’s journey. The same cheese that once traveled by horse to Rio de Janeiro now finds new sales paths through the internet.

Between family memory, sanitary structure, technical assistance, and online sales, Fazenda Saudade shows how family succession can preserve traditions while creating alternatives for the future of artisanal production in Minas Gerais.

Did you already know the story of the Queijo Minas Artesanal produced in Campo das Vertentes? Tell us in the comments if you value products made by rural families, if you have ever bought artisanal cheese directly from producers, and what characteristics catch your attention in this type of food.

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Fabio Lucas Carvalho

Journalist specializing in a wide variety of topics, such as cars, technology, politics, naval industry, geopolitics, renewable energy, and economics. Active since 2015, with prominent publications on major news portals. My background in Information Technology Management from Faculdade de Petrolina (Facape) adds a unique technical perspective to my analyses and reports. With over 10,000 articles published in renowned outlets, I always aim to provide detailed information and relevant insights for the reader.

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