Better than in Brazil? Havan's owner wants to take the chain to Paraguay and Uruguay: "I confess I had never thought about it."

Better than in Brazil? Havan’s owner wants to take the chain to Paraguay and Uruguay: “I confess I had never thought about it.”

Written by Romário Pereira de Carvalho

Published on 15/06/2026 at 16:43

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Incentives and operational costs weigh in the analysis

The businessman highlighted that the tax incentives and lower operational costs in Paraguay and Uruguay are attractive factors for the expansion. He mentioned that the business environment in these countries is more favorable compared to Brazil.

“We are analyzing the possibilities and advantages of expanding to these countries. The lower tax burden and reduced bureaucracy are significant incentives for us to consider this move,” he stated.

Luciano Hang emphasized that any decision regarding international expansion will be carefully evaluated, considering the potential benefits and challenges involved.

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Incentives and operational costs weigh in the analysis

The possible visit to Paraguay occurs amid the interest of Brazilian companies in the neighboring country. The so-called Maquila Law offers tax incentives and reduced operational costs for exporting industries.

In recent years, companies in the textile and apparel sectors have increased investments in Paraguayan territory. For Hang, a potential international expansion will depend on studies on economic and tax viability.

Brazil remains the network’s priority

Despite the new analysis, Hang stated that Havan’s main focus continues to be the Brazilian market. Currently, the network has more than 180 stores in the country and still sees room for growth.

“Brazil is a continent. I am sure that 300 or 400 Havan stores can fit here,” he said.

The businessman also stated that logistics would not be an obstacle, as the company already supplies units located thousands of kilometers from the distribution center in Santa Catarina.

Hang said he had requested preliminary studies on the possibility of international expansion and acknowledged that the idea represents a change from the position adopted throughout his business career.

“It’s something I had never thought of doing. But the word never is a word we cannot say,” he concluded.

This article was prepared based on information from the newspaper O Município and the material provided about Luciano Hang’s interview, with data, numbers, and statements preserved as per the consulted material.

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Better than in Brazil? Havan’s owner wants to take the chain to Paraguay and Uruguay: “I confess I had never thought about it.”

Incentives and operational costs weigh in the analysis

Incentives and operational costs weigh in the analysis

Brazil remains the network’s priority

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Better than in Brazil? Havan’s owner wants to take the chain to Paraguay and Uruguay: “I confess I had never thought about it.”

Incentives and operational costs weigh in the analysis

Incentives and operational costs weigh in the analysis

Brazil remains the network’s priority

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Workers were opening a new road connection near the Marginal Tietê when they found, in the underground of the construction site, remnants of locomotives, wagons, and boilers from the 19th century linked to the forgotten history of Lapa.

Instead of burning or burying old tires, an American city is transforming about 2,000 of them into the street itself, paving its first sections with a quieter and more durable rubber asphalt.

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