After the partnership with Payot ended, Bianca Andrade transformed Boca Rosa into an independent brand and invested R$ 30 million from her own funds. With over 100 cosmetics launched in a year, she projects revenue of R$ 400 million in 2026 and aims for R$ 1 billion by 2030.
Leaving a partnership that was generating millions to bet everything on her own is not a decision for the complacent. That’s exactly what Bianca Andrade did. Instead of staying comfortable in the partnership she helped build, she put R$ 30 million of her own money to run Boca Rosa independently. The turnaround made Boca Rosa an independent cosmetics brand, managed by her and her mother.
The strategy was detailed by Exame in a report on November 1, 2025. In the first year flying solo, Boca Rosa launched over 100 products and began aiming for giant numbers: R$ 400 million in revenue in 2026 and a long-term goal of reaching R$ 1 billion by 2030. These two figures are goals and projections, not revenue that has already entered the coffers. But the size of the ambition speaks volumes about Bianca Andrade’s confidence in her own business.
The amicable end of the partnership with Payot
It’s worth clearing up a common misunderstanding here. The separation from Payot was not a fight or a turbulent breakup. The collaboration began in 2018, with the co-creation of the Boca Rosa Beauty by Payot line, and lasted about five years of commercial success. When the contract ended in 2023, it was consensual and planned, without any litigation.
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Bianca herself makes a point of emphasizing this. According to her, ending the contract “was something planned,” and not a sudden or conflicting decision. The planned cycle simply completed, and she chose to move forward on her own. The reason was the desire for total autonomy over the brand’s creative and strategic decisions, something difficult to exercise within a partnership.
This nuance makes the story more interesting, not less. It’s not about who was betrayed or harmed, but about a businesswoman who gave up the security of a lucrative partnership to take on all the risk and control. Leaving an arrangement that was working to build something of her own is a bold bet, and it was the choice that defines this new phase of Boca Rosa.
R$ 30 million from her own pocket: the solo bet
In 2024, upon assuming Boca Rosa as an independent brand, Bianca Andrade invested R$ 30 million from her own funds to kickstart the venture. There was no investor partner or fund injection at this initial stage, a deliberate choice by someone who wanted to understand the brand’s true value before bringing in external money.
The decision not to seek capital right away has management logic. Bianca explained that she preferred to build a solid governance base and prove the model before opening the business to investors. Taking the wheel alone was a way to learn, in practice, how much Boca Rosa is worth, without the pressure of being accountable to a financial partner during the delicate months of transition.
The only partnership that came in was as close as possible. Her mother, Mônica Andrade, became a partner in the company, giving her daughter the balance and security to run the cosmetics brand as a family. It’s Boca Rosa truly becoming a business of Bianca Andrade and those she trusts most, without intermediaries.
More than 100 products in one year
The bet was accompanied by an intense work pace. In its first year as an independent brand, Boca Rosa launched more than 100 products on the market, a volume that many established companies take years to achieve. Launching this quantity of cosmetics alone, without the backing of the former partnership, was the trial by fire of the new phase.
There was also a clear choice of positioning. The new batch of products prioritized vegan formulas and ingredients designed for export, the so-called “ready to export,” paving the way for the brand to grow beyond Brazil. The idea is not just to sell more here, but to prepare Boca Rosa for the market abroad, with cosmetics that meet international requirements.
And there is a concern with the origin of production. Bianca keeps about 80% of the manufacturing in Brazil, betting on the national industry even with eyes on the exterior. For an independent brand that wants to scale, balancing local production and global ambition is quite a challenge, and Boca Rosa decided to face it without outsourcing everything abroad.
The goal of R$ 400 million and the dream of a billion
The numbers that Bianca is chasing are breathtaking, but they need to be read as goals. By 2026, Boca Rosa projects a revenue of R$ 400 million. Further ahead, the entrepreneur aims for the symbolic mark of R$ 1 billion in revenue, with a horizon in 2030. These are ambitious targets for a cosmetics brand that has reinvented itself so recently.
The interesting thing is the tone with which she treats these deadlines. Bianca does not act like someone desperate to hit the target at any cost. “If it doesn’t happen in 2030 but in 2035, that’s okay”, she said, making it clear that she does not intend to sacrifice the essence of the brand for the anxiety of a round number. The rush, for her, is not worth compromising what she has built.
This balance between ambition and patience is rare in those seeking high revenue. On one hand, aggressive goals that guide growth. On the other, the refusal to skip steps just to impress. Boca Rosa wants the billion, but at the right time, and this philosophy is evident in how Bianca Andrade conducts every business decision.
“Boca Rosa is like wine”: Bianca’s philosophy
The phrase that best sums up her thinking has almost become a motto. “My product doesn’t have peaks and falls, it grows over time. Boca Rosa is like wine, it only gets better with time”, stated Bianca Andrade. The comparison is not accidental: she sees the brand as something that appreciates with maturity, not as a fleeting influencer trend.
This long-term vision guides the financial strategy. Instead of seeking explosive and immediate profit, the bet is on constant and sustainable growth, that withstands time without losing identity. It’s the difference between a brand that bursts and disappears and one that consolidates year after year, precisely what Bianca says she wants for Boca Rosa.
The maturity of the discourse is accompanied by planning. An investment round is planned for 2026, now with a focus on technology and volume gain, after the independent brand has proven its value on its own. Bianca Andrade first wanted to show what Boca Rosa is capable of, only then opening the doors to external capital, in the order she considers right.
From influencer to owner of a cosmetics empire
The journey helps to understand why she believes so much in her own abilities. Bianca Andrade built her audience as a content creator and influencer, gained national prominence after participating in BBB 20, and transformed the name Boca Rosa, previously linked to her personal image, into a real cosmetics brand. It was this base of loyal audience that provided the foundation for the business venture.
The market recognition came along. According to Bloomberg Línea, Boca Rosa was already earning about R$ 120 million in 2021, still in the partnership phase, and Bianca was named among the most influential personalities in Latin America by the publication. The leap she now pursues, towards R$ 400 million and the billion, starts from a brand that has already proven to have traction.
Her case fits into a wave of Brazilians who moved from digital to the world of significant business. The difference is the scale of ambition and the willingness to risk her own money. Few influencers have managed to single-handedly lead an independent cosmetics brand the size of Boca Rosa, and that’s what makes Bianca Andrade’s story catch the market’s attention.
In the end, the story of Boca Rosa is about calculated courage. Bianca Andrade gave up a lucrative partnership, put R$ 30 million of her own money, launched over 100 cosmetics in one year, and now pursues a revenue of R$ 400 million, eyeing the billion. All this while maintaining the control and identity of the brand, at the pace she deems right. It could go very well, and the path so far shows that it’s not just luck.
And you, would you have the courage to leave a partnership that was already profitable to bet your own money on an independent project, like Bianca Andrade did with Boca Rosa? Tell us in the comments if you would risk everything on your own brand or prefer the security of a strong partner.
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