With the Closing of the Acquisition of Targus, BR Distribuidora Will Offer Products and Services Related to the Free Electricity Market
BR Distribuidora completes the acquisition of Grupo Targus Energia and begins a new phase in its pursuit of product offer diversification. With the closing of the operation, the company announces its definitive entry into a new segment: the marketing of electricity. Petrobras Has Approval from Cade and Acquires Participation from Total in 5 Oil Blocks in the Amazon
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BR has become the majority partner of Grupo Targus Energia and, after completing all planned investments by December 31, will hold 70% of its social capital.
In addition to the completion of the transaction, BR Distribuidora signed a 15-year shareholders’ agreement with the current partners of Targus, providing for option agreements for the acquisition of the remaining 30% stake.
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Along with its existing mix, with the closing of the Targus acquisition, BR Distribuidora will offer products and services related to the free energy market, distributed generation products, and also solutions linked to the future free gas market.
The novelty caters to the B2B areas and the company’s network of gas stations. It will be possible to offer the new products to approximately 14 thousand large customers of BR from various sectors, as well as all of the nearly 8 thousand gas stations in the company’s network.
BR, through Targus, will provide full support in all stages for the migration to the free market, from the adaptation of the measurement system to joining the Electric Energy Trading Chamber – CCEE. Regulatory advice, energy efficiency management, and proposals for sustainability actions will also be offered.
BR will also act as an energy supplier for its customers, always seeking to customize the characteristics to fit each consumer’s profile, who may even benefit from guaranteed savings by BR. In addition to traditional products, BR will enable the customer to be a retail consumer.
This consumer has a simplified registration with CCEE, with all operational obligations being the responsibility of BR itself. This model is an alternative for customers who wish to access the benefits of ACL but with a more simplified contracting process.
BR will offer customers with lower energy consumption, especially those connected at low voltage, the possibility of direct access to energy from renewable sources, mainly solar and small hydropower plants.
Founded in 2017, Targus Energia has about 200 consumer units in its portfolio, having traded 3.9 thousand gigawatt-hours (GWh) in 2019, generating a revenue close to R$ 900 million. The company began its operations with activities in the free contracting environment and has expanded into the areas of distributed generation and energy management for consumers and generators in the ACL.

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