The First Smart City Built From “Zero” in the Country Promises to Change Our Way of Living and Thinking About Real Estate.
Ceará has already shown potential to become one of the technological capitals of Brazil. With great prominence in wind energy, it is now standing out by presenting cities that excel in the Connected Smart Cities ranking, released by Urban Systems, which has been helping Brazil develop in various aspects.
- Solar paint is another source of clean and cheaper energy that is being developed for a future where we increasingly need renewable energy
- Enel and Planet Smart close a deal to improve smart homes in underserved communities
- Federal University of Ceará proves that solar panels can be made from cashew nut waste
To provide an example, the great city of Fortaleza stood out in the following aspects: governance, technology and innovation, entrepreneurship, mobility and accessibility, urban planning, security, and economy.
Now the state is taking another step towards its national and even international highlight as a technological state with Smart City Laguna, the first Smart City built from scratch, about 70 km from the capital.
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Brazil becomes a member of the IEA and could become a protagonist in ocean energy by accessing advanced technologies, attracting international capital, and accelerating the transformation of the energy matrix.
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Scientists have found the most sought-after ingredient for batteries hidden inside a mineral that everyone thought was useless — and the discovery could eliminate the need to open new lithium mines…
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With 5.6 trillion tons of natural hydrogen beneath the Earth, 26 times the known oil and more energy than all the natural gas in the world, the new gold rush is already mobilizing Bill Gates, Amazon, and Petrobras.
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U.S. researchers publish the first national map of natural hydrogen, placing 30 states on the radar and changing what was known about clean energy in the American underground.
We will show more about this project, the responsible company, and other relevant details so you can better understand this revolution happening in northeastern Brazil.
What Can We Say About Laguna, the Smart City Built to European Standards but on Brazilian Soil?
Laguna covers about 330 hectares, which can be considered a small city or a very large neighborhood, but it is all planned to generate quality of life and unique features for those living within its boundaries. In addition to clean energy and a series of actions in favor of ecological policies, the city will also be an experiment in citizenship and inclusion.
As a smart city, we will have clean energy, shared cars, bicycles, and a range of other community devices that will allow people to live a more intense communal life and possibly enable this process to be expanded to the rest of the country and the world in the future.
Aligned with Brazilian reality, Laguna will not be an exclusive smart city for people with high purchasing power. The project includes individuals from lower-income classes who can move to this amazing city as well, but all processes are being carefully planned with all residents in mind.
About 200 families already live in the development. “People think that a smart city is aimed only at the A class, but we created something with high-standard infrastructure and technology at accessible prices,” says Susanna Marchionni, CEO of Planet Smart City in Brazil, the company responsible for the project.
Without additional payments, the structure includes an outdoor gym, soccer field, playground, innovation hub with free wifi, and a free neighborhood app. There will be shops including pharmacies, small markets, bakeries, supplement stores, open-air markets, and clothing and footwear shops.
Check out some photos of the development!


Learn More About Planet Smart City, the Company That Brought the City of Dreams to Reality.
From the photos, we can see that Laguna is an amazing city, the kind you would only believe you would see outside the country or in movies, but you can move to this city right now, if you wish!
Planet Smart City is a company started by Italians, with its headquarters in London, but it has been bringing innovation and well-being to its clients in developments worldwide, and now it has arrived in Brazil!
In addition to Smart City Laguna, there are other projects being developed in Brazil:
Smart City Natal (RN), Smart City Aquiraz (CE) – and verticals in São Paulo, with over 2,500 apartments with local partner InLoop under the brand Viva!Smart.
The best part of all these projects is that it is part of the DNA of Planet Smart City to always prioritize smart city projects with accessible values, as well as allowing for all financing options.
Learn more about this incredible company and its projects on the website.

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