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Brazilian Breweries Shine With Gold Medals in Competition That Evaluated More Than 8 Thousand Labels From Various Countries
On last Thursday (1st), three Brazilian craft beers shone at the World Beer Cup, considered the largest beer competition in the world, held in Indianapolis, United States.
The Brazilian breweries brought home gold medals, recognizing the quality and innovation of national production.
The Winners and Their Characteristics
The Cervejaria 277 Craft Beer, located in Foz do Iguaçu (PR), stood out by winning two gold medals.
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The Quadrupel 277 was awarded in the Belgian-Style Strong Specialty Ale category, while the Canoa Quebrada excelled in the Gose category.
Both beers demonstrate the excellence of Brazilian craft production.
The Quadrupel 277 is a dark and intense beer, with aromas of fruit syrup, such as dates and plums.
With a touch of port wine and a maturation process in Castanheira barrels, previously used to age cachaça, this beer offers a complex and unique flavor.
The use of molasses in the recipe also adds a subtle sweetness, making it a perfect choice for those who enjoy full-bodied beers.
The Canoa Quebrada, inspired by the German gose style, impressed the judges with its light acidity and salty touch.
With a base of wheat and barley malts, this beer presents low bitterness and a salty finish, which has been even more Brazilianized with the addition of cashew, providing a refreshing and unique experience.
The Sim! Cerveja, from Campinas (SP), also stood out by achieving the highest recognition in the Specialty Non-Alcohol Beer category with its label Watermelon SOUR’n Salt.
This beer is one of the pioneers in Brazil in producing non-alcoholic labels, reflecting a growing trend in the beverage market.
The Overview of the World Beer Cup
The 16th edition of the World Beer Cup was a grand event, featuring a panel of 265 judges from 37 countries. A total of 8,375 beers from 1,761 breweries from 49 countries were evaluated.
The event is known for its rigorous selection and evaluation process, with judges being recognized experts in the field, making the medals even more valuable.
The competition not only awards the quality of beers but also promotes cultural exchange and appreciation for various brewing traditions around the world.
The categories that received the most entries included Juicy or Hazy India Pale Ale, West Coast-Style India Pale, and German-Style Pilsener, reflecting current trends in the beer market.
Innovation in Beer Production
The growing popularity of craft beverages in Brazil is due to an increase in demand for quality and innovative products.
Breweries are investing in local ingredients and production techniques that enhance the flavors and aromas of the beverages.
Consumers are increasingly interested in trying new labels and discovering the diversity the market offers.
The Watermelon SOUR’n Salt from Sim! Cerveja is an example of this innovation.
With a combination of water, barley malt, hops, watermelon, hibiscus, and yeast, this beer presents a reddish and slightly cloudy color.
Its flavor blends acidity and a hint of salt, making it ideal to pair with seafood, salads, and fatty meats.
The 350 ml can is sold on the brewery’s e-commerce for R$ 17.90, and a kit with six units costs R$ 102.
It is important to note that Brazilian law allows non-alcoholic beers to have up to 0.5% alcohol content, and the Watermelon SOUR’n Salt contains 0.3%.
The Impact of Awards in the Market
The awards at the World Beer Cup not only highlight the quality of Brazilian breweries but also have a significant impact on the local market.
International recognition helps to increase the visibility of brands and can result in sales growth, both in Brazil and abroad.
The awarded beers become references for consumers and positively influence the reputation of breweries.
Furthermore, the awards encourage other breweries to invest in quality and innovation, creating a virtuous cycle that benefits the entire sector.
Recognition at events like the World Beer Cup is a great motivator for producers, who strive to create increasingly better products.
Brazilian medal wins at the World Beer Cup is an important milestone for the country’s beverage industry.
These victories reflect the dedication and passion of brewers who constantly seek to raise the standard of national production and show the world the richness of Brazilian brewing culture.
SOURCE: TNH1
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