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Discover Honda’s New Pickup, With Potential to Enter the Brazilian Market and Compete With Rampage and Toro, Offering Over 280 Horsepower and Various Advanced Technologies.
Honda’s new pickup shows potential to surpass competitors like the RAM Rampage and Toro. The Japanese brand, already established in the midsize unibody pickup segment with the Ridgeline – previously exclusive to the North American market – draws attention for its quality. With the growing global demand for this type of vehicle, Honda plans to expand the availability of the Ridgeline to other international markets.
Check the Details of the New Honda Pickup’s Design
Although it is the new third generation that will be presented later this year, becoming a Global model, the current second generation pickup has just arrived in its 2024 lineup with some updates, including a sportier version to catch more attention.
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Compared to competitors Rampage and Toro, the truck’s dimensions are generous, measuring 5.33 m in length, with a massive wheelbase of 3.19 m, 2 m in width, 1.78 m in height, and it weighs a light 1942 kg. To put it in perspective, it is lighter than a Fiat Toro. It can hold up to 1045 liters in the bed and a good 950 kg in payload.
On the outside, even though it is not the boldest like the RAM Rampage, Honda’s new pickup is very attractive and draws attention. In the front, it has a Black Piano grille, air intakes in the bumper, and an adaptive full LED lighting system.
On the sides, Honda has adopted chrome window trims and door handles, along with 18-inch graphite wheels. At the rear, the competitor of Rampage and Toro features two striking exhaust outlets, a Matte finish Steel bumper, and full LED taillights.
Competition to Toro and Rampage Delivers 280 Horsepower
In terms of engine, Honda’s new pickup has as its only option the engine that equips the SUVs of large size from the brand abroad. The block in question is well-known to us Brazilians.
It is the 3.5 V6 naturally aspirated engine, which features direct fuel injection and runs solely on gasoline. It delivers a strong 280 horsepower and 36.2 kgfm of torque, all associated with a nine-speed automatic transmission with a torque converter, and all-wheel drive on demand.
The performance of the competitor to Rampage and Toro is indeed very good, and just like in the SUVs with this engine, which is from the Earth Dreams family, the fuel consumption averages are excellent.
Moving to the interior, Honda’s new pickup stands out with excellent finishing, bringing quality materials such as Soft Touch on the dashboard and doors. Besides having a finish far superior to models sold here in Brazil, such as Rampage and Toro, the interior space is pleasing and it comfortably accommodates five adults.
Technologies Delivered by Honda’s New Pickup
In terms of equipment, we have digital climate control with three zones, start-stop, keyless entry, remote start, front seats with power adjustments, a fully configurable TFT display, a sunroof, gear selector buttons on the console, which is a new feature for the 2024 lineup, electronic parking brake, Auto Hold, a high-quality Hi-Fi sound system, and a multifunction steering wheel.
The multimedia center equipped in Honda’s new pickup comes with a 9-inch screen and has connectivity via cable for Apple Carplay, Android Auto, a rearview camera, and native GPS.
Speaking of safety, Honda vehicles offered in the North American market are much more sophisticated and complete than those offered here, as the brand has improved significantly in the national market.
The technological package present in the competitor to Rampage and Toro is impressive for being so complete. We have six airbags, collision warning, traction and stability controls, blind spot detection, disc brakes with ABS, lane departure warning, automatic high beam switching, animal, pedestrian, and cyclist detection, rear cross-traffic alert, autonomous emergency braking, plate reader, and much more.
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