Discovering The Future: Six Technology Trends To Watch In 2023

We still wonder: What surprises will 2023 bring for the business landscape? This question has echoed in the halls of various corporations during the formulation of their strategies for the current year. With the end of the pandemic on the horizon, we are witnessing a revival of optimism, aligned with business expansion. However, as we move beyond the halfway point of the year, it becomes crucial to remain vigilant to new market models, especially regarding emerging trends.

After a turbulent 2022, despite the uncertainties and economic instabilities exacerbated in Brazil, we can still state that expectations for the current year remain high. According to the study “Agenda,” conducted by Deloitte, seven out of ten companies intend to boost their expansion in 2023.

The survey revealed that among the strategies mapped by the interviewed corporations, 65% will invest in research and development, 48% will seek alliances with startups for offering new products or services, and 87% plan to increase their investments in training and capacity building for their teams.

The numbers indicate a significant shift compared to three years ago, when the goal was to leverage external results. Now, organizations’ tactics are focused on optimizing their internal processes, aiming for stability. In this context, new trends are shaping the current corporate movement. Below, we present the six most prominent:

1. Cloud Computing: The digital age has brought the indispensability of cloud storage. We note that the growing demand for the adoption of this technology is driving the entry of new providers into the market, aiming to meet this need. Thus, those who have already integrated the cloud into their services have the chance to stand out competitively.

2. Integrated Solutions Platform: The use of integrated systems, which allow for data collection and analysis in a single environment, remains a strong trend. In this sense, ERP solutions adapt to this demand, expanding vertically to meet specific business needs in a personalized and strategic way, as well as offering greater ease, simplicity, and affordability.

3. Low Code No Code: This trend, which makes system development easier without the need for significant effort and time, is growing exponentially. In a rapidly changing market, companies need tools that provide agility and efficiency without compromising quality.

4. Sustainability: Companies’ commitment to the environment must strengthen even more. Thus, corporations concerned with meeting sustainable criteria should adopt management systems that include Footprint Management, which helps in neutralizing and calculating carbon footprints. This is an irreversible movement, as companies that do not commit to ESG principles will fall behind.

5. Cross Border Payment: In a globalized world, conducting transactions in different currencies is already a reality and a strong trend. Movements by the current government towards a decoupling from the dollar indicate that other currencies, including digital ones, are gaining space. Therefore, companies need to be prepared and implement resources that ensure these transactions broadly and coherently.

6. Cyber Attacks: Unfortunately, this is a factor that will continue to gain ground in the coming years. However, we are witnessing an increase in concern and investment by large companies in security actions—a trend that should also be followed by SMEs, which will need to pay attention to this aspect, seeking to ensure maximum protection and preparedness against these threats.

Although these trends may seem distinct, they share a common aspect: they all accompany the digital transformation journey of companies. According to the study “Digital Transformation in Brazil: Perspectives and Challenges,” conducted by IDC, investment in digital transformation in the country is expected to grow 20.4% in 2023, reaching US$ 76 billion.

After the boom of new technological solutions, companies now need to redirect their focus internally, consolidating the objectives set at the beginning of the year. After all, 2023 is not over yet, and there is certainly still much to be done.