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Airfryer Loses Space With the Arrival of New Options
In recent years, the air fryer has transformed meal preparation in Brazil. With speed, convenience, and little oil, it has become a healthy and immediate solution for families.
However, since 2023, industry experts in appliances have pointed to a shift. The rise of the multifunction oven emerges as a more complete and versatile alternative.
Multifunction Oven Gains Ground for Its Versatility
According to market data released in 2024 by the National Association of Manufacturers of Appliances (Eletros), multifunction ovens have seen significant sales growth.
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This is because they concentrate various functions in a single device. Among them are baking, grilling, heating, defrosting, and even steaming.
This way, consumers eliminate the need to maintain different equipment. In addition, they save space and energy in their kitchen.
The larger internal capacity allows for preparing large portions, something limited in the air fryer.
Air Fryer’s Limitations Drive Search for New Solutions
Although the air fryer revolutionized the market in 2019 and 2020, its reduced internal space has become one of the main points of criticism.
The difficulty in cooking larger dishes has reinforced the appliance’s limitations.
Especially recipes that require even heat, such as cakes and baked goods, highlight this deficiency.
Therefore, consumers seeking convenience but unwilling to compromise on quality and variety have opted for the multifunction oven.
This appliance offers precise temperature control and adjustable functions for different types of preparation.
Cost-Effectiveness Favors Replacement
According to reports from 2024 by the Getulio Vargas Foundation (FGV), the prices of multifunction ovens now directly compete with those of the latest air fryers.
The cost-benefit relationship becomes more advantageous because consumers invest in a device that delivers multiple results with superior energy efficiency.
Thus, the simultaneous use of several appliances is avoided.
Models equipped with convection technology distribute heat evenly. This ensures well-cooked foods and prevents them from drying out.
Trend for the Future of Brazilian Kitchens
The appliance market in Brazil shows a clear transition in 2025. The air fryer, which dominated the scene for nearly a decade, now faces fierce competition.
The multifunction oven, due to its practicality, space-saving, and efficiency, is likely to establish itself as the new standard for modern kitchens.
This way, consumers observe not only a technological evolution. They also perceive a change in dietary and domestic behavior.
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