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Expansion in Campinas increased the industrial capacity of Indústria Fox, which transformed electronics recycling and remanufacturing into a national-scale business. The company processes hundreds of tons of waste per day and invests in its own technology to grow in the Latin American market.
With a new plant installed in Campinas, in the interior of São Paulo, Indústria Fox expanded its capacity for recycling and remanufacturing electronic devices and began to aim for a more relevant position in the Latin American market.
Under the command of Marcelo Souza, the company generated revenues of approximately R$ 170 million in 2025 and consolidated an industrial operation capable of processing between 200 and 300 tons of electronic waste daily.
By collecting discarded equipment, separating components, and recovering defective products, the company returns inputs and remanufactured goods to the production chain of different sectors.
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In practice, electronic scrap is converted into raw material, reused parts, reconditioned equipment, and new sources of revenue for the operation.
This expansion movement gained strength after the inauguration of the Campinas unit, opened in September 2025 in an area near Viracopos International Airport.
Installed on a 100,000 square meter plot of land, the complex received an investment exceeding R$ 100 million, although local business entities reported investments close to R$ 170 million in the project.
Indústria Fox’s Growth Accelerates Electronic Recycling Market
Indústria Fox is among the businesses highlighted by the EXAME Expanding Businesses 2025 ranking, which gathers Brazilian companies with a strong growth pace.
In 2024, the company recorded net operating revenue of R$ 90.4 million, a 60% increase over the R$ 56.5 million reported in the previous year.
The performance helped consolidate the company as one of the main electronic recyclers in the country.
For 2026, the strategy reported by the company is to expand its regional presence and compete for Latin American leadership in equipment recycling and remanufacturing.
The move to Campinas also addresses a physical limitation of the former operation in Cabreúva.
The original unit, installed on a 20,000 square meter plot of land, could no longer accommodate the increased processing volume or the diversification of industrial lines.
Marcelo Souza’s Journey Began in a Junkyard in Rural São Paulo
Before leading one of the largest electronic recycling operations in the country, Marcelo Souza had a career far from major industrial centers and marked by informal jobs.
Born in São Paulo and the son of a humble family, he became acquainted with the world of recycling in his childhood, accompanying his father to a junkyard located in Cabreúva, in rural São Paulo.
His first job was as a painter’s assistant. At 18, he got a temporary position to perform repairs at a company manufacturing aerosol valves, stood out among other young hires, and was eventually made permanent.
“It was my first formal job,” the executive recalled. At the company, however, the role he received did not meet his expectations. Marcelo states that he was communicative and saw no prospects in the work he was doing.
The turning point occurred when he observed the arrival of a foreign engineer called to operate a machine, an episode that led him to conclude there was a lack of technical professionals in the sector.
Without resources to pay for mechanical production engineering college, he sought alternatives within the company itself.
The solution was to negotiate the use of cardboard scrap generated in the operation, using the income obtained from the material to supplement the payment for his studies.
His routine was marked by long hours and little sleep.
At 25 years old, already graduated, Marcelo held the position of industrial manager in a German multinational and participated in international projects. On February 25, 2006, according to him, he embarked for Italy on his first trip outside Brazil.
Recycling company faced crisis before expansion
Although he had a consolidated career in the industry, Marcelo decided to seek new paths and began investing in initiatives related to professional training and technical development.
In 2009, he created an educational project with the support of engineer friends, offering classes aimed at training professionals for the industrial sector.
The initiative ended up attracting the interest of a Swiss businessman who intended to set up an electronics recycling factory in Brazil.
The invitation led Marcelo to lead the implementation of a unit in Cabreúva. In nine months, he coordinated the construction of the operation, from the land to the functioning factory.
“I went from an air-conditioned office to a construction site, with mud up to my ankles,” he stated.
Indústria Fox was founded focusing on refrigerator recycling and the treatment of gases harmful to the environment.
The model, however, faced a scale problem: the volume of refrigerators destined for recycling was insufficient to sustain the planned operation.
With the lack of raw material, the company changed course.
It began to operate in energy efficiency programs, especially refrigerator replacement projects, and then invested in the remanufacturing of products with minor defects, a strategy that gained relevance during the recession that began in 2014.
The most difficult period occurred in 2018, when Marcelo was already leading the company as CEO.
The company faced cuts in basic services, delays, and months without salary for the executive, but maintained its focus on recycling and reuse.
Recycling and remanufacturing drive the company’s operation
Currently, Indústria Fox’s operation is structured into two main fronts, combining industrial recycling and remanufacturing of electronic equipment.
In the recycling area, discarded products undergo collection, sorting, manual and mechanized disassembly, in addition to crushing and material separation processes according to specific environmental and technical requirements.
The process includes everything from refrigerators, freezers, and other refrigeration equipment to various electronics, which require distinct industrial routes.
Each category requires specific care due to components, gases, metals, plastics, and waste that need proper disposal.
In remanufacturing, the company recovers products with defects, damages, or commercial returns and transforms them back into usable goods.
After being tested and reconditioned, these items return to the market at more accessible prices, while reducing waste.
Another differential cited by the company is internal engineering development.
Indústria Fox states that it builds part of its own machines, which allows it to adapt processes to the type of waste received and increase operational efficiency.
During the pandemic, the company also created an online platform to sell remanufactured products with payment only upon delivery.
The measure sought to reduce consumer distrust of reused items and opened a new commercial front.
New plant in Campinas concentrates operation expansion
Today, about 90% of the company’s operation already functions at the new Campinas plant, according to information released by Marcelo Souza.
In addition to expanding industrial capacity, proximity to Viracopos strengthens the company’s logistics and facilitates service to manufacturers, retailers, industries, and reverse logistics programs.
Even with the transfer of the industrial structure, the executive kept his family in Cabreúva.
The decision was presented by him as part of a search for balance between career and personal life, without abandoning the city where the company began its journey.
The expansion occurs in a sector pressured by the increase in electronics consumption and the need for correct waste disposal.
In this scenario, Indústria Fox tries to transform volume, industrial technology, and remanufacturing into a competitive advantage to grow beyond the Brazilian market.
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