From Wagon Wheels to Electric Vehicle Innovation: The Century-Long Journey of Goodyear, One of the Largest Manufacturers in the World
Goodyear was founded in 1898, in the city of Akron, Ohio, in the United States. Its founder was Frank Seiberling, who was inspired by inventor Charles Goodyear, the man who discovered the process of rubber vulcanization.
With just 13 employees, the company started producing tires for bicycles and wagons. It also manufactured simple items such as poker chips and pads for horseshoes.
The Turning Point
The turning point came in the early 20th century. In 1907, Goodyear began supplying tires for Ford’s Model T, one of the most important cars in history.
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Before the great colonial centers were born, São Vicente was already voting: in 1532, the first city in Brazil held the first recorded elections in the Americas and marked the beginning of the continent’s political life on the coast of São Paulo.
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Three-story house weighing 128,000 kg is lifted by hydraulic jacks and removed from the coast in the US before being swallowed by the ocean; 20 properties have already collapsed in the region and the advance of the sea raises an alert for the Brazilian coast.
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At 360 meters high, a glass bridge extends 35 meters over a canyon in Brazil, leaving visitors “floating” over the Vale da Ferradura, with views of the Caí River and the Caracol Waterfall.
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The song that made the whole of Brazil sing during the 1970 World Cup seemed like just a celebration of the third championship, but it hid a much more complex story linked to the military dictatorship.
The growth was rapid. By 1916, the company was already the largest tire manufacturer in the world. The slogan “More people travel on Goodyear tires than on any other kind” helped establish the brand as synonymous with trust.
In the 1920s and 1930s, the company expanded its operations. It began manufacturing airships, including the famous Goodyear Blimp, a symbol recognized worldwide.
It also partnered with the German company Zeppelin, creating the Goodyear-Zeppelin Corporation. During World War II, it contributed to the U.S. effort by manufacturing military aircraft, such as the F4U Corsair.
In Brazil, the company arrived in 1973 with the opening of a factory in Americana, São Paulo. The unit became one of the most important for the company worldwide. In 2001, it gained one of the brand’s most modern test fields.
Since the 1980s, competition has increased, and Goodyear had to adapt. Restructuring and partnerships followed. In 1999, it formed a joint venture with Japanese Sumitomo Rubber. In 2021, it took another important step by acquiring Cooper Tire & Rubber Company.
Today, with over 125 years of history, Goodyear remains focused on the future. It invests in innovation, with special attention to sustainable tires and new technologies for electric and autonomous vehicles.
The company that started with bicycle tires continues as a giant in the industry, present in several countries and ready for the challenges of modern mobility.

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