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Facebook Launched A Major Cleanup On Its Platform In 2025. So Far, 10 Million Accounts Have Been Deleted, According To Meta Itself. The Measure, Presented As A Way To Protect Creators And Combat Fake Profiles, Generated Varied Reactions Among Users Of The Social Network.
Since The Beginning Of 2025, Facebook Has Already Deleted About 10 Million Accounts.
The Information Was Confirmed By Meta Itself, The Company Responsible For The Social Network, And Is Part Of An Effort To Improve Security And Combat Fake Profiles And Spam Activities.
The Announcement Was Published On July 14 On Facebook’s Creator Blog.
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According To The Text, The Platform Is Committed To Protecting Content Creators Against Impersonators And Attempts At Personification.
The Measure Was Presented As A Positive Action, Focusing On Ensuring Space For Original Content And Rewarding Creative Work.
Fake Profiles, Spam, And Artificial Engagement Are The Main Targets
According To The Statement, Facebook Removed About 10 Million Accounts That Were Pretending To Be Major Content Producers.
In Addition, Another 500 Thousand Accounts Were Penalized For Spam Behavior And False Engagement, Such As Automated Comments And Metric Manipulation.
These Accounts Had Their Reach Reduced, Monetization Suspended, And Their Comments Demoted In Feeds. For Meta, These Measures Are Part Of A Continual Policy Of Community Protection And Valuing Legitimate Interactions.
The Statement Also Emphasized That The Intention Is To Create A Healthy Environment Where Creators Can Develop Their Work Without Fraudulent Interference Or Malicious Copies. “Facebook Aims To Be A Place Where Original Content Thrives,” Reinforced The Official Text.
Are Legitimate Accounts Also Being Deleted?
Despite The Justification Presented By The Company, Many Users Claim That Their Legitimate Accounts Are Being Unjustly Deleted. After The Announcement Was Published, Reports Began To Emerge On Social Media And In Forums Like Reddit, TikTok, And Twitter.
According To These Users, The Artificial Intelligence Used By Meta Would Be Incorrectly Identifying Legitimate Accounts As Violators Of The Rules. “Meta’s AI Banned Thousands Of Legitimate Accounts Without Valid Reason, And Meta Refuses To Acknowledge The Error,” Wrote One Internet User.
Another Stated: “This Purge, While Framed As A Security Measure, Is Capturing Innocent People And Labeling Them As Criminals, Without Recourse Or Transparency.”
Meta Acknowledges Flaws But Denies Widespread Abuse
The Situation Has Caught The Attention Of The Press, And A Report By The BBC, Published On July 3, Highlighted Several Similar Complaints. Some Indicate That The Use Of Artificial Intelligence Might Be The Cause Of The Mass Deletions. However, So Far, There Is No Concrete Evidence That This Is Happening On A Large Scale.
Meta Commented To The BBC That “It Has Taken Action Against Accounts That Violate Our Policies” And That “People Can Appeal If They Think We Made A Mistake.” The Company Acknowledged A “Technical Error” Related To Facebook Groups, But Denied Any Significant Increase In Improper Deletions On Its Platforms.
Although Meta’s Goal Is The Safety And Integrity Of The Network, The Debate About Improper Deletions Remains High. The Controversy Is Far From Over, And The Company’s Next Steps Will Be Closely Monitored By Creators And Users Concerned About The Transparency Of The Process.
With Information From Forbes.
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