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The presenter Sabrina Sato showed for the first time the coffee farm Nossa Terra, of the Sato Rahal family, located in Piraju, interior of São Paulo, with a luxury mansion, river view, a plantation that became a model business in agriculture, and fruit trees on property bought during the pandemic.
One of the most well-known presenters on Brazilian television is also a rural producer. Sabrina Sato revealed for the first time in a video on her YouTube channel the coffee farm Nossa Terra, of the Sato Rahal family, located in Piraju, in the interior of São Paulo. The enormous property features a luxury mansion, a privileged view of the river, a coffee plantation considered a model business in the sector, and fruit trees. The coffee farm was purchased during the Covid-19 pandemic and represents an investment that combines financial gain with moments of family leisure.
The story of how the coffee farm came to be starts with a simple desire. During the pandemic, Sabrina wanted to buy a house in a condominium in the countryside, but her father, Omar Rahal, had another idea. “Sabrina wanted to buy a house in a condominium and my father said: ‘It’s better to buy a business that makes money,'” said Karin, the presenter’s brother. The decision transformed what would have been a leisure house into a productive coffee farm that involves the whole family in its operation.
How the Sato Rahal family transformed the coffee farm into a model business
According to Revista Caras, the coffee farm Nossa Terra is not just a leisure property with decorative planting. The Sato Rahal family operates the production professionally, and the venture is considered a model business in the coffee sector.
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The family’s connection to coffee goes back generations: Sabrina’s grandfather had a small farm in the interior of São Paulo where he already worked with the crop, and her father helped with production from a young age.
“Coffee has been in our lives for a long time. My grandfather had a small farm in the interior of São Paulo, and my father helped him with that part of coffee as well,” explained Karina, Sabrina’s sister. The family heritage with coffee cultivation facilitated the transition from buying the property to transforming it into a productive operation.
The coffee farm did not start from scratch: it was born from knowledge that the family had carried for decades and found in the pandemic the moment to materialize on a larger scale.
The structure of the coffee farm with mansion and river view in Piraju
The property in Piraju offers a structure that combines agricultural production with high-end comfort. The coffee farm is surrounded by a river that frames the landscape and provides a privileged view from the mansion built on the land.
In addition to the coffee plantation, the location has fruit trees that diversify production and complement the rural scenery of the property.
The mansion of the coffee farm serves as a meeting point for the Sato Rahal family during moments of rest and property management. Sabrina’s father, Omar Rahal, explains that the goal goes beyond financial:
“The goal here is to add value for the grandchildren. To bring the grandchildren, enjoy more, and connect more. To maintain the unity of the Sato Rahal here.” The coffee farm is, at the same time, a business and a home, a space where generations come together to work and live.
The role of each family member in the coffee farm
The operation of the coffee farm involves the entire family in different roles. Sabrina Sato participates as an investor and promoter, using her visibility on television and social media to present the project to the public.
Siblings Karin and Karina oversee the management of the property and the production routine, while Omar Rahal acts as a mentor with the experience inherited from the grandfather who was a coffee grower.
Sabrina defined the investment in the coffee farm as “a family dream, a dream we dreamed together.” The presenter, who built her career on television since Big Brother Brasil 3 in 2003, passing through Pânico na TV and programs on Record and Globo, found in the coffee farm an extension of her professional life that connects her public image with agribusiness.
For the family, the property is proof that it is possible to unite entertainment and rural production when the investment is born from knowledge that already exists in the family history.
The idea that was born in the pandemic and became a productive coffee farm
The Covid-19 pandemic awakened in millions of Brazilians the desire to be closer to nature and the countryside. For the Sato Rahal family, this feeling transformed into the purchase of a coffee farm in Piraju, motivated by the combination of the desire for a rural refuge and the patriarch Omar’s vision that the investment should generate financial return.
The decision to buy a productive property instead of a leisure house was what separated the project from a simple real estate acquisition.
“During the pandemic, there was a feeling that everyone had, right? To be closer to nature, to the countryside,” recalled Karina about the moment the coffee farm became a reality.
The property represents a trend that gained strength in Brazil post-pandemic: urban professionals investing in productive lands as a way to diversify income and create a bond with the countryside that previous generations had and that urbanization weakened.
What the coffee farm reveals about Sabrina Sato’s business side
At 45 years old, Sabrina Sato has a career that goes far beyond television. The coffee farm in Piraju is yet another investment in a portfolio that includes presence in luxury brands, cosmetics, and now agribusiness, consolidating the presenter as a businesswoman who diversifies income sources strategically.
From dancer on Faustão to queen of the drum section of Gaviões da Fiel and Vila Isabel, passing through reality shows, humor, and solo entertainment, Sabrina has always known how to identify opportunities, and the coffee farm is the most recent of them.
The decision to showcase the coffee farm for the first time on YouTube is not casual. It is a way to connect the digital audience with the family project and to position the Sato Rahal brand in the coffee market.
For the followers who follow the routine of the presenter with actor Nicolas Prattes and daughter Zoe, the coffee farm adds a layer of rural authenticity to a public figure known for the glamour of Carnival and television.
What do you think of a Globo presenter investing in a coffee farm in the interior of São Paulo? Did you know that the Sato Rahal family had a history with coffee cultivation before buying the property? Let us know in the comments. Celebrities investing in agribusiness is a growing trend in Brazil, and Sabrina’s story shows that the countryside attracts even those who shine under the spotlight.
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