Joining Volkswagen, GM and Tesla in investing in the electric car market, Ford pledges to invest $22 billion in 12 electric cars by 2025
Ford will announce, this Wednesday (26), the development of two electric car platforms, joining the strategy of GM (General Motors), Tesla and Volkswagen. Electric car platforms make up an ambitious plan with Ford and this plan will be presented at an event online.
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Ford's new plan is to join the electric car market and compete with GM, Volkswagen and Tesla
Electric car platforms will give automakers simple architectures such as shared chassis, batteries and electric motors. Building on this base, many electric cars will be produced in the future, allowing Ford to simplify and reduce expenses, ranging from manufacturing to logistics.
During the event, the company should go into detail about its battery strategy with greater durability, including a battery joint venture, which was recently announced with the Korean, SK Innovation.
Ford has already said it would invest US$ 22 billion in the electric car sector in America, China and Europe by 2025. The automaker plans to launch at least 9 electric cars and 3 electric pickup trucks, larger SUVs and vans. These include the second generation F-150 Lightning and Mustang Mach-E.
Ford's future clientele and investments from rivals Volkswagen and GM
Despite all this investment, it's still unpredictable for Jim Farley, Ford's chief executive, whether and how many customers will switch to electric cars, even if they match rivals Volkswagen and GM in operating costs, prices and performance.
The automaker's rivals came out in a rush, with Volkswagen and GM and Tesla investing billions of dollars in the sector to make their vehicles electric in the same markets as Ford, but with aggressive deadlines. Volkswagen introduced the ID3, the first of its new EVs, last year, and GM will begin assembling the new Hummer EV pickup truck in the US later in 2021.
Ford investments in the electric sector
Entering the world of electric cars for good, Ford launched an electric Mustang, which became known as the Mach-E, which arrived earlier this year. The electric was under development since 2017 by the Team Edison team.
In March, Mustang sales were on the rise, hitting 3.739 units sold, reaching 270 hp of power and 43,8 kgfm of torque and its variant with 464 hp and 84,6 kgfm of torque.
