Understand How Manufacturer General Motors Plans to Overtake Tesla and Take the Crown of Largest Electric Car Manufacturer in the World
General Motors plans to dethrone Tesla and become the global leader in the production and sale of electric cars, as well as doubling its annual revenue by 2030 with a range of new electric vehicles, gas-powered cars and trucks, and services such as an electronic driving system that can handle most road challenges, as the world evolves from combustion engines to small battery cells.
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GM’s New Electric Cars Promise Surprising Range and Prices That Fit Consumers’ Budgets
General Motors also revealed its upcoming electric cars, including a small Chevrolet SUV that will cost around $30,000, as well as electric trucks from Chevrolet and GMC, Buick SUVs, and luxury vehicles from Cadillac.
An electric Chevrolet Silverado truck that can travel 640 kilometers on a single charge will be showcased at the CES gadget fair in January next year. An electric GMC pickup will follow.
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BYD D11B travels 300 km per charge, carries up to 170 passengers, and promises to shake up Brazilian public transport with a silent electric bus, four-hour recharge, and 60% lower maintenance in Brazil.
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Goodbye heavy pedal, fluid, and traditional hydraulic brake? Brembo is putting Sensify into production, a brake-by-wire system that transforms braking into software and controls each wheel independently without relying on conventional mechanical pressure.
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End of the Toyota era: with a hybrid engine of up to 235 hp, BYD King surpasses Corolla for the first time in Brazilian retail and accelerates Chinese advancement in the mid-size sedan segment.
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300 units take the Mitsubishi Triton Terra to the heart of agribusiness, putting a 205 hp pickup with a more rugged look and twin-turbo on the roads, and transforming the limited edition into a new showcase for the competition for strength, presence, and productivity in the field.
GM Aims to Become Automotive Market Leader and Overtake Tesla
To achieve leadership in the electric car market in the United States, GM plans to spend $35 billion to launch more than 30 new battery-powered vehicles worldwide by 2025.
The company has set a goal of selling only electric vehicles by 2035. GM aims to surpass Tesla, which recorded record sales of around 241,300 electric cars in the third quarter, an increase of 72% compared to the previous year.
General Motors did not specify when it would assume the leadership, but Barra (the brand’s CEO) stated that GM would soon have a strong portfolio of affordable electric vehicles, as well as a reliable charging infrastructure.
“That’s why we believe we will attract more and more customers,” said Barra. “There are many things we have to launch that when we step on the accelerator, we can really move profitably and overtake one of our main competitors,” she said. The global leader in the electric car market, Tesla, had to spend billions to build new and large assembly plants from scratch near Austin, Texas, in Germany and China.
Tesla’s Competitive Advantage
The initial competitive advantage of Tesla in electric vehicles is exacerbated by the enormous difference in value between the two companies. At $600 billion, Tesla’s market capitalization is now 10 times greater than GM’s, giving it an advantage in raising capital.
Additionally, as a pure electric car company, Tesla is free from conflicts that could hinder GM. All its capital expenditures go to electric vehicles and it may have an advantage in attracting new engineering talent. Analysts say it is unlikely that General Motors will achieve its ambition to beat Tesla this decade. The company has “a long way to go” if it wants to surpass Tesla in the U.S. electric vehicle market.

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