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HR Managers Reveal Challenges in Retaining Generation Z in the Job Market — They Are Not Showing Up

Published on 05/08/2025 at 11:52
Updated on 05/08/2025 at 11:53
Geração z, RH
Foto: Reprodução
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The Job Market Is Going Through A Transformation, And Recruiters Feel This In Practice. Recent Stories Reveal How The Relationship Between Companies And Young Candidates Is Changing, With Difficulties In The Hiring And Retention Process.

In recent years, the job market has been facing changes in the profile of candidates. Recruitment professionals claim that finding and retaining qualified employees is becoming a challenge, especially among young people of the so-called Generation Z.

This perception has been reinforced by reports from those who deal directly with personnel selection and hiring.

The most important thing, according to these reports, is that the problem may not be linked only to natural turnover.

Many point to disinterest, low qualifications, and a drop in productivity as factors that hinder the retention of young people in positions.

The issue raises questions about the extent to which it is the employer’s or the employee’s responsibility.

Expectations At The Start Of Career

One of the points highlighted by those who have experienced this moment is that, for many young people, the initial motivation is not always in building a solid career.

Some admit that, upon entering the job market, they first thought of immediate benefits, such as severance pay and unemployment insurance, instead of growing professionally within the company.

This type of mentality, in the view of some recruiters, contributes to the need for companies to constantly replenish their workforce.

As a company needs to maintain productivity and results, it is not feasible to rely on low-performing people for long.

Cases In The Recruitment Process

Real stories show how candidate selection can become a frustrating task.

In a video shared on the channel Maicon Kuster, a recruiter reported calling a candidate for a management position.

She expressed interest, claiming that her commute to the new company would be much shorter than her current job — about 20 to 30 minutes instead of three hours.

After explaining the functions, benefits, and values, they scheduled a time for her to visit the company and begin the integration process.

However, on the agreed day, the candidate did not show up.

Even with police operations occurring in the city, the recruiter decided to wait until later, believing the delay might be due to traffic.

Hours later, he received a message saying that she preferred to go home out of fear, without even notifying him in advance.

Lack Of Communication

The absence of a simple notification left the recruiter waiting until the end of the workday, frustrating the process.

The problem was not just the dropout but the lack of consideration in informing that she would not attend.

The episode reinforces the perception that communication between candidates and companies has lost ground, especially among Generation Z.

Industry professionals state that it is not uncommon for people who act this way to return days or weeks later, asking if the position is still available.

In this case, the answer is usually negative.

Change In Attitude During Interviews

In the past, it was common for candidates to arrive early, dressed appropriately, and showing interest in the position.

Today, it is not unusual for them to show up informally, late, and without the same concern for making a good impression.

Some HR professionals point out that this reflects cultural and behavioral changes in Generation Z, but the practical result is the difficulty in hiring and the waste of time in the selection process.

Feedback For Candidates

The situation also raises questions about the companies’ stance.

Among the comments received by recruiters is the doubt about whether employers provide feedback to candidates who are not approved.

Some state that when possible, they inform in advance that the lack of contact by a specific date means that another person has been hired.

However, there is not always time to give individualized responses.

This absence of feedback can also contribute to the candidate feeling less obligation to maintain clear communication, creating a cycle of mutual disregard.

Reflection In The Market

These stories illustrate a scenario in which employers and young candidates seem to be increasingly distant in expectations and attitudes.

On one side, companies need commitment, punctuality, and productivity. On the other, candidates value more flexibility and do not show the same urgency in following traditionally considered standards.

Therefore, the difficulty in recruitment may result from a combination of cultural, behavioral, and communication factors of Generation Z.

Although social changes influence the profile of workers, many recruiters argue that principles such as respect for each other’s time and clarity in responses should remain.

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Fabio Lucas Carvalho

Journalist specializing in a wide variety of topics, such as cars, technology, politics, naval industry, geopolitics, renewable energy, and economics. Active since 2015, with prominent publications on major news portals. My background in Information Technology Management from Faculdade de Petrolina (Facape) adds a unique technical perspective to my analyses and reports. With over 10,000 articles published in renowned outlets, I always aim to provide detailed information and relevant insights for the reader.

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