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Amid expectations for audience records, broadcaster invests heavily in low latency, artificial intelligence, TV 3.0, and new studios to ensure faster, interactive, and stable broadcasts during the World Cup
Globo is accelerating preparations for the 2026 World Cup, and this time, the focus is not only on sports coverage. The broadcaster is also working to avoid technical problems that marked recent major events broadcasted by Globoplay. After facing instabilities during BBB 26, including moments when the platform went offline due to the high number of simultaneous accesses, the company decided to invest heavily in technological infrastructure to support the expected demand during the world’s biggest football event.
The information was disclosed by the TV Pop portal, in a report signed by Eduardo Reis, detailing the investments made by Globo to strengthen Globoplay and enhance user experience during the 2026 World Cup, which will be held in North America.
With millions of Brazilians following the games live, the broadcaster understands that any failure can compromise the audience’s experience. Therefore, in addition to expanding server capacity, Globo is betting on resources such as low latency, artificial intelligence, augmented reality, and the arrival of TV 3.0 to make its broadcasts more modern and competitive.
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Low latency technology promises to reduce delay in broadcasts
One of the main investments announced by Globo for the 2026 World Cup involves the implementation of the so-called low latency technology on Globoplay.
The feature aims to significantly reduce the delay between digital transmission and open TV. Currently, many users complain that they receive goal notifications or hear neighbors’ cheers before the play even appears on the streaming screen.
With the new technology, this delay should be between three and five seconds compared to traditional television. Without this feature, the delay can vary between 10 seconds and up to a minute, depending on the transmission conditions and the user’s connection.
According to comedian Fábio Porchat, who will participate in Central da Copa, the difference will be noticeable for those following decisive matches.
During a press conference hosted by Globo, he explained that the neighbor watching on free-to-air TV will still be able to celebrate a few seconds earlier. However, the gap between broadcasts will be much smaller than it is currently.
Additionally, the broadcaster hopes that the new feature will increase the sense of simultaneity and make the experience closer to traditional broadcasting.
Globoplay receives improvements after issues recorded in BBB 26
The investments did not come by chance. During BBB 26, Globoplay faced a series of technical problems that generated criticism on social media.
In the final stretch of the reality show, the platform was down for approximately 40 minutes due to the large number of simultaneous accesses. Later, on the day of the finale, new instabilities were recorded, causing complaints among subscribers.
In light of this scenario, Globo initiated a broad process of technological modernization. The goal became to ensure stability even in the face of audiences larger than those recorded in Big Brother Brasil.
Julia Rueff, executive director of Globoplay, stated that the company has been developing this project over the last two years. According to her, the platform has already undergone tests in high-audience situations and is ready for the World Cup to accommodate an even greater volume of simultaneous viewers.
Thus, the broadcaster’s expectation is to offer a more robust, secure, and efficient experience throughout the World Cup.
New studio, artificial intelligence, and TV 3.0 enhance the audience experience
In addition to improvements in the streaming platform, Globo also invested in visual and technological resources to make its coverage more immersive.
One of the highlights will be the so-called Globo Stadium, a new studio built in Rio de Janeiro that combines augmented reality, artificial intelligence, and huge high-definition LED panels.
The proposal is to bring viewers even closer to the games, creating virtual scenarios capable of reproducing stadiums and environments related to the World Cup.
Fábio Porchat highlighted the size of the investment made by the broadcaster and stated that the structure impresses with its grandeur. According to him, the audience will feel like they are inside the stadiums during the broadcasts.
At the same time, Globo is working to implement DTV+, also known as TV 3.0. The expectation is to make the technology available by June 2026 in the cities of São Paulo, Rio de Janeiro, and Brasília, provided that the devices are compatible with the update.
Among the novelties, viewers will be able to watch the games in 4K resolution on free-to-air TV. In addition, they will have access to complementary content on a second screen integrated with the main broadcast.
The system will allow consulting statistics, reviewing highlights, following information about teams, and even interacting commercially during the games.
Consequently, Globo seeks to transform the 2026 World Cup into a technological milestone for Brazilian television, offering more interactivity, image quality, and stability in its broadcasts.
With heavy investments in infrastructure, streaming, artificial intelligence, and TV 3.0, the broadcaster makes it clear that it intends to avoid any repetition of the problems seen in BBB 26 and deliver to the public an experience worthy of the biggest sporting event on the planet.
Do you believe these improvements will be enough to avoid new failures on Globoplay during the 2026 World Cup? Share your opinion in the comments.
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