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With the opening in Nossa Senhora Aparecida, the women's footwear manufacturer promises to generate jobs and strengthen the region's economy with innovation and quality.
The Northeast is poised to become a major hub for the Brazilian footwear industry. Women’s footwear manufacturer Di Valentini, known for its quality and innovation, has announced a R$4 million investment to open a new factory in Nossa Senhora Aparecida, in the state of Sergipe. This project not only strengthens the company’s presence in the market, but also promises to bring more jobs and investment to the region.
Why was the Northeast chosen?
The decision to expand to the Northeast reflects the search for By Valentini by strategies that combine growth and sustainability. Located just 100 km from the capital Aracaju, Nossa Senhora Aparecida offers a strategic position for the distribution of products and access to economic incentives.
The choice was also driven by the support of the Sergipe government. In October 2023, the company signed a memorandum of understanding with the state, guaranteeing tax and location incentives through the Sergipe Industrial Development Program (PSDI). This partnership includes the use of a 10-square-meter warehouse provided by the Sergipe Economic Development Company (Codise).
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The impact on jobs and production
With construction already underway, the new Di Valentini factory is scheduled to begin operations in February 2025. The company's director, José Osterno Filho, highlighted that the current phase includes the installation of machinery and the issuing of licenses, such as that from the Fire Department.
The unit will have the capacity to produce up to 6 pairs of shoes per day and should generate around 100 direct jobs. This represents a major impact on the local economy, offering Job opportunities and stimulating development in the region.
Expansion plans: a second factory in Sergipe
Di Valentini's plans don't stop there. The company also plans to open another unit in Carira, also 100 km from Aracaju. This expansion is being made possible with the support of Codise, which invested R$800 in the renovation of a warehouse to house the new facility.
This second unit has the potential to generate 400 direct jobs, consolidating Sergipe as a new industrial hub for the footwear industry. For the region's residents, this means more job opportunities and greater economic growth.
Benefits of investing in the Northeast
Di Valentini's initiative brings several benefits to the Northeast, in addition to job creation. Among the main impacts, we can highlight:
- Local economic development: With new jobs and increased production, investment helps to boost the region's economy;
- Strengthening regional industry: The presence of a major brand encourages other companies to consider the Northeast as an option for installing manufacturing units;
- Workforce qualification: With the increase in vacancies, local workers will have access to training and qualifications, improving their insertion in the market.
A promising future for Sergipe and the footwear sector
With these investments, Sergipe has established itself as a strategic point for the growth of the footwear industry in Brazil. The establishment of the factories not only boosts the local economy, but also strengthens the presence of the Northeast in the national industrial scenario.
The forecast of starting production in February 2025 demonstrates Di Valentini's commitment to accelerating this process, benefiting workers and the community in general. With the potential to create up to 500 direct jobs between the two units, the social and economic impact will be significant.
Di Valentini's arrival in the Northeast, with the implementation of its new factory in Sergipe, is an example of how well-directed investments can transform regions and create opportunities. In addition to bringing advances to the footwear industry, the project promises to directly benefit the local population, offering more jobs and strengthening the economy.
