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Revolutionizing Electricity Purchase
In an unprecedented partnership, NTT DATA, a global giant in IT consulting, has joined forces with CPFL Soluções, part of the renowned CPFL Energia group, to develop a revolutionary e-commerce platform in the energy sector. This portal, launched in São Paulo in January 2024, marks a milestone in the free energy market, significantly simplifying the migration process for companies aiming to obtain energy from more sustainable sources.
The e-commerce platform, the result of this partnership, was designed to democratize access to the free energy market, a segment that began to open up to all customers of Group A (medium and high voltage consumers) at the beginning of the year. The Electric Energy Commercialization Chamber (CCEE) anticipates massive adoption, estimating around 70,000 consumer units migrating in 2024.
Diverse and Sustainable Options
Small and medium enterprises now have the power of choice in their hands. They can decide whom to buy energy from, opting for plans and contracts that best align with their business needs. Additionally, they gain predictability in electricity costs and have the opportunity to choose renewable sources, aligning their operations with more sustainable practices.
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Petrobras reaffirms its commitment to the market and ensures that it will carry out the energy transition safely to maintain national sovereignty.
The site stands out for offering four unique products: Guaranteed Savings, Short-Term Energy, Carbon Credits, and I-REC Certificate. With this, companies from various sectors can not only reduce energy costs but also advance in their ESG (Environmental, Social, and Governance) journey.
Raphael Saueia Bueno, Utilities Leader at NTT DATA, emphasizes the importance of the platform developed for CPFL Soluções. According to him, the platform not only makes the energy procurement process faster and simpler but also positions CPFL as an omnichannel leader in the energy market. This evolution opens up a range of possibilities for entrepreneurs focused on decarbonization and seeking more advantageous energy supply contracts.
Platform Development and Advantages
The platform development took seven months, a project that involved collaboration from experts in CRM (Customer Relationship Management), DX (Developer Experience), UX (User Experience), and Digital Marketing. The strategy employed around 45 marketing tactics to create automated journeys with Artificial Intelligence, optimizing client attraction, engagement, and conversion. Bueno highlights the work of the multidisciplinary team, which was crucial in structuring a fully digital experience, allowing simulations, proposals, and energy procurement in an efficient and intuitive manner.
In addition to facilitating migration to the free energy market, the new platform offers solutions related to sustainability, such as the purchase of carbon credits and renewable energy certificates. Lucas Zajd, Director of Regulation and Market Intelligence at CPFL Soluções, emphasizes that this project is the result of four years of dedication and joint work between the teams, resulting in an adaptable and highly valuable technological solution for new clients in the free energy market.
About NTT DATA
NTT DATA is a provider of IT services and a global leader in innovation, headquartered in Tokyo. The company stands out for supporting its clients in their transformation processes, offering consulting, industrial solutions, business process services, digital modernization, and managed services. Committed to a secure and innovative digital future, NTT DATA combines global reach with local insights, delivering professional services in over 50 countries.
Source: Henrique Rodrigues Alves.
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