Luciano Hang offers a R$ 40,000 prize at Havan, but it's not exactly a job position: it's an influencer contest for the network's 40th anniversary, with a contract for the winner.

Luciano Hang offers a R$ 40,000 prize at Havan, but it’s not exactly a job position: it’s an influencer contest for the network’s 40th anniversary, with a contract for the winner.

Written by Bruno Teles

Published on 21/06/2026 at 15:23

Updated on 21/06/2026 at 15:24

Be the first to react!

Havan, by Luciano Hang, announced it will pay R$ 40,000 and many people celebrated thinking it was the dream job. In fact, it is an influencer contest to celebrate the network’s 40th anniversary, and the main prize is a contract with the company. See what’s at stake and how to participate before the deadline ends.

Every time the phrase “will pay R$ 40,000” appears, the internet stops. That’s what happened when the news circulated that Havan, the retail giant of Luciano Hang, would offer this amount. But a hasty reading is misleading. It is not a traditional job vacancy, with a signed work card and fixed hours, but a national contest called “Havan 40 Years Influencer,” where the best content creator gets a R$ 40,000 contract with the brand.

The difference is important because it completely changes what the person needs to do to win. Instead of sending a resume, the interested party has to record a video, post it on social media, and hope for public engagement. And there’s a detail that most people don’t notice at first glance: while competing for the prize, each participant provides Havan with free advertising material. This is where the smartest, and most debatable, part of this story lies.

What the contest is, and why it is not a job

Luciano Hang vai pagar R$ 40 mil na Havan, mas não é vaga de emprego: é um concurso de influenciador dos 40 anos, e o prêmio é um contrato. — The contest is part of the celebrations for Havan’s 40th anniversary, completed in 2026.

As detailed by NSC Total, the company wants to choose the five best content creators in the country, and the first place winner signs a R$ 40,000 contract to act as the brand’s influencer. It is not a fixed monthly salary or a job in the classic sense; it is a full-value promotional partnership.

ARTICLE CONTINUES BELOW

How to participate and the deadline that is ending

If you still want to compete, the good news is that participating is simple and free. As guided by the Havan blog, anyone with an open profile on Instagram or TikTok can enter the competition. Just record a video of 30 seconds to 2 minutes telling how Havan has been part of your life over these four decades, and post it on social media within the deadline.

The part that requires urgency is the date. Entries are open until June 28, 2026, so there is very little time left for those who want to compete for the prize. The video must use the official hashtags #HavanOficial, #InfluenciadorHavan40, and #40anosHavan, and tag the profile @havanoficial in the caption. Minors can participate, provided they have parental consent. After that, the best ones will go to a public vote, and the contest result will be announced at the beginning of July.

The complete prizes of the contest

The R$ 40,000 is the highlight, but it’s not the only prize. The total prize exceeds R$ 50,000, distributed among the five finalists. The first place receives the R$ 40,000 contract to be Havan’s influencer, the most coveted position in the game.

From the second to the fifth place, the prizes come in the form of shopping vouchers, according to the Diário do Comércio: R$ 5,000 for the second, R$ 3,000 for the third, R$ 2,000 for the fourth, and R$ 1,000 for the fifth. The videos are evaluated based on criteria such as creativity, audience engagement, and alignment with the anniversary campaign spirit. In other words, it’s not enough to record just anything; you need to move and go viral to have a chance in the contest.

The marketing move: the one who gains the most is Havan

Now the part that few stop to think about. By offering a single prize of R$ 40,000, Havan has put thousands of Brazilians to produce videos praising the brand for free. Reports already indicate that the company has received thousands of videos from all over the country, as shown by Perfil News. Each of these videos is spontaneous advertising, with Havan’s name and hashtags circulating on social media.

If the network were to pay for an advertising campaign of this reach, with thousands of real people speaking well of the brand, it would spend much more than the R$ 50,000 in prizes. That’s why this type of influencer contest has become a common strategy in retail: the brand outsources content creation to its own audience, rewards only a handful, and gets an ocean of free advertising. It’s not cheating, it’s an exchange, but participants should know that they are indeed working for Havan by recording their video, even without a prize guarantee.

Havan and Luciano Hang: the 40-year machine

To understand the strength of this action, one must look at the size of the company. Founded in 1986 by Luciano Hang and a partner, Havan has become one of the largest retail chains in Brazil, with nearly 200 megastores spread across more than 20 states, many with the famous replica of the Statue of Liberty in front. The influencer contest is just one piece of a 40th-anniversary celebration that includes shows, million-dollar raffles for customers, and a heavy presence on social media.

Luciano Hang, the self-proclaimed “Véio da Havan,” built much of the empire precisely by knowing how to use his own image and the internet to the business’s advantage. The contest follows this playbook to the letter: it turns customers into promoters, generates engagement, and still yields headlines like this one. In the end, the R$ 40,000 prize is real and will change someone’s life, but the biggest beneficiary of the 40-year campaign is undoubtedly Havan itself.

The Havan contest is a perfect portrait of the influencer economy. On one side, a real chance to earn R$ 40,000 and become the face of a giant brand. On the other, thousands of people doing free advertising in the hope of being chosen. Knowing both sides helps to decide with a clear head.

And you, would you record a video praising Havan competing for Luciano Hang’s prize, or do you think this type of contest is only really worth it for the company? Tell us in the comments what you would do.

0 Comments

most recent

older Most voted

Luciano Hang offers a R$ 40,000 prize at Havan, but it’s not exactly a job position: it’s an influencer contest for the network’s 40th anniversary, with a contract for the winner.

What the contest is, and why it is not a job

How to participate and the deadline that is ending

The complete prizes of the contest

The marketing move: the one who gains the most is Havan

Havan and Luciano Hang: the 40-year machine

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Chinese woman planted trees for decades while sand buried part of her house, received $5,000 from an American in 1999, and helped transform the desert into a forest of 8 million trees in China.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

Almost 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland. Houses form a continuous row, and behind them, narrow agricultural strips emerge, creating one of the most unusual rural patterns in Europe.

Described by astronauts as one of the most unlikely natural phenomena on Earth, the Okavango Delta spreads over up to 15,000 square kilometers in the middle of the desert and transforms Botswana into a living labyrinth of channels, islands, and flooded areas.

Two helicopters, 41 people, and over 38 tons of bait were mobilized on a remote Pacific atoll to eliminate rats; five years later, native trees grew by 5,000%, seabirds gained habitat, and the rainforest began to regenerate.

For years Star Wars led, but the most expensive film in history is now Jurassic World: Dominion, with a budget of $658.8 million and a box office that exceeded $1 billion.

The largest Gothic church in Northern Europe began in 1248 to house the relics of the Three Wise Men, remained unfinished for centuries, and was only completed 632 years later, with steel, steam, and a German national campaign that turned the delay into a historical symbol.

10-year-old boy from Bahia finds a different way to multiply, reorganizes partial sums in base 10, and transforms a common school calculation into an example of mathematical creativity that went beyond the test, was reviewed by teachers, and turned into a technical article.

Pressure from residents forces a U.S. energy utility to suspend negotiations with a data center that could require 500 megawatts by 2032 and demand new lines, reinforcements in the power grid, and large infrastructure investments.

A city in India was inaugurated in 1968 in front of 5,000 people, welcomed young people from 124 nations, and today gathers more than 3,300 residents from 60 nationalities trying to prove that humanity can live without divisions of country, religion, and politics.

Luciano Hang offers a R$ 40,000 prize at Havan, but it’s not exactly a job position: it’s an influencer contest for the network’s 40th anniversary, with a contract for the winner.

What the contest is, and why it is not a job

How to participate and the deadline that is ending

The complete prizes of the contest

The marketing move: the one who gains the most is Havan

Havan and Luciano Hang: the 40-year machine

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Chinese woman planted trees for decades while sand buried part of her house, received $5,000 from an American in 1999, and helped transform the desert into a forest of 8 million trees in China.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

Almost 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland. Houses form a continuous row, and behind them, narrow agricultural strips emerge, creating one of the most unusual rural patterns in Europe.

Described by astronauts as one of the most unlikely natural phenomena on Earth, the Okavango Delta spreads over up to 15,000 square kilometers in the middle of the desert and transforms Botswana into a living labyrinth of channels, islands, and flooded areas.

Two helicopters, 41 people, and over 38 tons of bait were mobilized on a remote Pacific atoll to eliminate rats; five years later, native trees grew by 5,000%, seabirds gained habitat, and the rainforest began to regenerate.

For years Star Wars led, but the most expensive film in history is now Jurassic World: Dominion, with a budget of $658.8 million and a box office that exceeded $1 billion.

Government wants to pay up to R$ 8,000 to more than 2,300 traditional families in over 100 communities in Acre and Amazonas for environmental services provided to the Amazon.

Coal mine purchased for $2 million in Wyoming, the Brook Mine holds rare earth elements and critical minerals estimated at up to $37 billion, in an asset that the US is competing for with China.

In the year Brazil won the World Cup, gasoline cost R$ 1.77, the cheapest car was worth R$ 13,000, there were no flex-fuel cars, SUVs were rare, and no Chinese brand sold a single vehicle in the country.

Neighboring Balneário Camboriú will receive a R$ 1 billion airport with 225 hangars, an area of 2.2 million m², a technology park, and an export zone that promises to transform the economy and generate thousands of jobs.

For years Star Wars led, but the most expensive film in history is now Jurassic World: Dominion, with a budget of $658.8 million and a box office that exceeded $1 billion.

The largest Gothic church in Northern Europe began in 1248 to house the relics of the Three Wise Men, remained unfinished for centuries, and was only completed 632 years later, with steel, steam, and a German national campaign that turned the delay into a historical symbol.

10-year-old boy from Bahia finds a different way to multiply, reorganizes partial sums in base 10, and transforms a common school calculation into an example of mathematical creativity that went beyond the test, was reviewed by teachers, and turned into a technical article.

Pressure from residents forces a U.S. energy utility to suspend negotiations with a data center that could require 500 megawatts by 2032 and demand new lines, reinforcements in the power grid, and large infrastructure investments.

A city in India was inaugurated in 1968 in front of 5,000 people, welcomed young people from 124 nations, and today gathers more than 3,300 residents from 60 nationalities trying to prove that humanity can live without divisions of country, religion, and politics.