China’s Largest Electric Car Maker, Great Wall Motors, Aims to Open Factory in Rio de Janeiro

With The Goal Of Generating New Jobs In The Rio De Janeiro Region, The Giant Great Wall Motors (GWM), From The Chinese Electric Car Industry, Plans To Inaugurate The First Manufacturing Unit

The largest private automaker in China, Great Wall Motors (GWM), contacted Brazilian authorities last week to install a factory for electric and light utility vehicles in the state of Rio de Janeiro. In 2011, the Chinese company already showed interest in selling its electric cars in Rio de Janeiro. Ten years later, it seems that the investment will evolve.

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According to market analysts, this investment will be perfect for Rio de Janeiro, which has been heavily impacted by a lack of job vacancies. Great Wall Motors plans to start exporting electric cars from China next year (2022).

The Goal Of Great Wall Motors With Its Electric Cars In Brazil

Great Wall Motors is analyzing the markets in the state of Rio de Janeiro, and only after completing these studies will the Chinese automaker define what will happen.

The company has not officially spoken about the factory in Rio de Janeiro, but it has already signed contracts with executives for operations in Brazil, which will begin in 2022. That is, the Chinese automaker intends to start operations by importing its electric cars to the country, but it is still unknown which models are on their way.

The New Technologies And Strategies Of The Leading Automaker In China

GWM launched the “Intelligent GTO Strategy” on July 15, 2019, which focuses on an experience centered around the electric car, mobility, and lifestyle. This strategy took place in partnership with 8 companies: Alibaba, China Telecom, Baidu, Tencent, China Unicom, China Mobile, Qualcomm, and Huawei.

The Chinese automaker, Great Wall Motors, has always shown a penchant for excessive investment. It has several models of electric cars, such as Plug-In Hybrid Electric Vehicle (PHEV), Battery Electric Vehicle (BEV), and Fuel Cell Electric Vehicle (FCEV). The young Great Wall Motors, with 37 years of history, is already considered the largest manufacturer in the country, with specialties focused on SUVs and pickups.

Today, GWM includes Great Wall, Haval, WEY, and ORA. In 2013, it acquired Haval, which specializes in SUVs. It launched WEY in 2017 and then created ORA in mid-2018, aimed at electric cars.