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Brazilian Brand Opens Own Dealership in São Paulo Capital, Accelerates Expansion and Projects Relevant Participation in a Growing Sector in 2025.
Leva Motors inaugurated its first own dealership in São Paulo and reinforced its narrative of being the “BYD of Electric Motorcycles” in the country. The opening, announced on October 2, 2025, marks the brand’s formal entry into the main national market and consolidates an expansion plan initiated throughout the year.
According to recent findings, the company projects to close 2025 with 15 dealerships and over 400 electric motorcycles sold. The goal of billing R$ 20 million to R$ 30 million in 2026 sets the tone for its growth appetite. For the next five years, Leva aims to reach 5% of the national motorcycle market, a target that would place it among the leading players in the segment.
The move comes in a positive cycle for two-wheelers in Brazil. Production at the Manaus Industrial Hub reached 185,952 units in August, the best result of the year, while registrations remain strong, exceeding 185,000 motorcycles in August, according to market data.
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Leva Motors Opens Dealership in São Paulo and Accelerates Expansion
The inauguration of the store in the São Paulo capital places the brand in the main consumption axis of the country, promising test rides, sales, and after-sales dedicated to electric motorcycles and scooters. Positioning itself as the “BYD of motorcycles” summarizes the strategy: scaling production, popularizing electric technology, and competing on price.
Regional sources highlight that Leva already has representatives in seven states and aims for rapid reach with exclusive dealers. Its first own store in São Paulo acts as a showcase and customer relationship center, essential for emerging brands in categories that are still new to the public.
On the institutional plan, Leva has been communicating a schedule of openings and a focus on operational efficiency. In August, the company mentioned new units and product development to sustain growth in 2025, confirming that physical expansion is part of the plan.
Goals: 5% Market Share and Revenue Jump
The ambition of 5% market share in five years sets a clear standard for execution. In 2025, the motorcycle sector remains on the rise; as the base grows, gaining share requires scale, service network, and competitive pricing. The goal of 15 dealerships by December and 400 units sold in the year are intermediate milestones that calibrate this path.
Industry analysts remind that national motorcycle production exceeded 1 million units in the first half of 2025, signaling firm demand. The recent advance of 185.9 thousand units produced just in August reinforces the momentum. New companies can capture urban niches with lower total cost of ownership solutions.
To sustain these goals, Leva signals a manufacturing structure in Brazil and partnership with a dealer network for after-sales. Producing locally and ensuring parts and assistance reduces friction typical of new brands and can unlock volume.
Products: EG1 and ES1 Focused on Range and Entry Price
In the current portfolio, the motorcycle EG1 promises range of up to 100 km, top speed of 110 km/h, and a suggested price of R$ 25,500 (may vary by region). The charging time ranges from 2h30 at 220V to 5h at 110V, and the technical specifications include TFT Panel and Smart Key.
The ES1 occupies the urban segment, also with 100 km of declared range. Keywords: electric scooter, urban electric motorcycle, range, charging time.
The brand emphasizes that the motorcycles are produced in Manaus, reinforcing local content and parts logistics. In the official FAQ, the company indicates an average lifespan of 1,500 charge cycles for the batteries and low charging cost, relevant aspects for fleets and delivery drivers.
Strong Demand Favors New Brands
The Brazilian motorcycle market is experiencing a positive phase in production and registrations, with recent records reported by Agência Brasil and sector bulletins. In August, production hit the best result of the year, and Fenabrave reported 185,000 registrations in the month, even with natural fluctuations.
For electric motorcycles, the challenge is to combine price, range, and service network. In August, Leva reaffirmed its national expansion and the development of new models, echoing the need for scale and portfolio to compete with combustion leaders and with imported models already present.
The comparison with BYD serves as a strategic guide: product with proprietary technology, extensive network, and a value proposition that is accessible. In two wheels, the parallel is aspirational and serves as a public measurement of goals. The real test will come in volume delivery, after-sales, and residual value in the used market.
And you, do you believe that Leva can be the “BYD of motorcycles” in Brazil? Is the goal of 5% market share ambitious or plausible in light of the production records and the growth in registrations? Leave your comment.
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