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Boticário Group’s Investment in New Factory in Minas Gerais Promises to Create 800 Jobs by 2028.
Boticário Group announced the construction of a new factory in Pouso Alegre, in the south of the state, with an investment of R$ 1.8 billion. This project is expected to generate 800 jobs, representing a significant increase in the company’s production capacity, which is expected to grow by 50% with the new unit.
Investment Details
Work for Boticário’s new factory is set to begin in 2024, and the expectation is that the unit will start operations by 2028.
The investment in the new factory aims to integrate innovation and cutting-edge technology with the high-quality standards already known from Boticário Group.
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Governor Zema emphasized the importance of this investment, which promises not only to increase the production of cosmetics but also to boost job creation and income for the people of Minas Gerais.
“With the new factory, Pouso Alegre and the region will benefit from the creation of 800 jobs. Our mission is to generate opportunities and attract more investments to Minas Gerais,” said the governor.
Impact of the New Factory on the Local Economy
The investment from Boticário Group promises to strengthen the beauty ecosystem in Brazil and contribute to the industrial and logistical growth of the region.
The Vice-President of the Group’s Council, Artur Grynbaum, highlighted that the new factory already has a significant presence in Minas, with franchisees, suppliers, and distributors.
“This new investment, with the new factory, reaffirms our relationship with the people of Minas and our local partners,” he said.
The CEO of Boticário Group, Fernando Modé, added that the investment is also aligned with consumer demands, focusing on providing the best solutions and products.
“We are committed to creating business and income opportunities for hundreds of people in Minas Gerais with the new Boticário factory,” he stated.
Commitment to Development
The Secretary of State for Economic Development of Minas Gerais, Fernando Passalio, stressed that the government is focused on boosting the state’s economy and improving the quality of life for the population.
He believes that the investment from Boticário will bring comprehensive benefits for both the local population and the production chain.
The new factory will positively impact the generation of new job openings in the region.
Negotiations for this investment began in 2023 and involved the support of Invest Minas.
The CEO of Invest Minas, João Paulo Braga, celebrated the confirmation of Boticário’s new factory, which promises to generate job openings and income for the people of Minas.
The group is one of the largest in the beauty sector in the world, operating with various brands and active in over 40 countries.
With the new unit, the expectation is that Boticário Group will further expand its operations and its contribution to the economy of Minas.
Boticário Group’s new factory in Minas Gerais represents an investment of R$ 1.8 billion, the creation of 800 job openings, and a significant positive impact on the local economy.
The investment in the new factory is an important step for the evolution of the sector in Minas, promoting growth and development for the region.
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