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Omoda 3 promises to be a game changer in the Brazilian hybrid SUV market, with an affordable price and a technological package developed especially for the needs of the national consumer, making it a popular option.
A new hybrid compact SUV is about to shake up the Brazilian electrified car market: the Omoda 3. With an estimated price of under R$150, the model promises to be the first affordable hybrid in its category sold by a non-Japanese brand in the country.
According to information from the manufacturer itself, the Chery prepares the launch of the utility with a bold proposal: combine energy efficiency, technological innovation and a more competitive cost than direct competitors.
The launch is scheduled for 2025 and should mark a new phase in the global strategy of the Chinese brand, which has been investing heavily in expanding its presence in emerging and demanding markets, such as Brazil and Europe.
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Hybrid engine developed especially for Brazil
The big difference with the Omoda 3 is its unique hybrid set, developed with a focus on the Brazilian public.
The compact SUV will be equipped with a 1.0 turbo three-cylinder combustion engine, combined with an electric motor.
Unlike other Chery group models available on the international market, this engine was created from scratch with the support of Chinese engineering and local technical support, aiming to meet the performance, consumption and cost demands of the national consumer.
Chery's proposal is to use a hybrid system that does not require recharging via socket — the so-called conventional hybrid (HEV), in which the combustion engine powers the battery, similar to how the Toyota corolla cross.
This makes it a practical option for those who do not yet have easy access to charging infrastructure, something common in many Brazilian cities.
Toyota Yaris Cross will be the first direct competitor
Before the official arrival of the Omoda 3, Brazil will see the debut of the Toyota Yaris Cross, another compact hybrid SUV, also without charging via a socket.
It will have a 1.5 naturally aspirated engine and the Japanese brand's reliable hybrid technology.
With this, the Yaris Cross will pave the way for this new segment that, until now, was dominated by mid-size and higher-priced models., like the Corolla Cross and the BYD Song Pro.
However, the great promise of the Omoda 3 is precisely in offering a similar technological package, but at a much more competitive price.
Costing less than R$150, it will be the cheapest hybrid SUV in the country, overcoming the entry barrier that still prevents many Brazilians from migrating to electrified vehicles.
Bold bet with Brazilian DNA
Chery's strategy with the Omoda 3 goes beyond the attractive price. The model was shaped with strong participation from Brazilian consumers, including evaluation clinics in which participants gave their opinions on the look and finishing items.
Some suggestions were actually applied to the final project, which shows the brand's level of commitment to the national market.
With a modern look and bold lines, the SUV was designed to please those looking for a car with a premium appearance, but without the high cost.
The expectation is that the Omoda 3 will become the highest volume car of the new Omoda/Jaecoo division in Brazil, consolidating the brand’s presence in one of the most competitive segments of the automotive market.
CAOA independence and new global positioning
It is worth noting that the Omoda and Jaecoo brands belong to Chery, but They operate independently from CAOA, which for years was responsible for the Chinese brand's operations in Brazil.
This separation indicates a new phase of expansion and repositioning for the company, with a focus on offering global products tailored to each regional market.
According to executives at the automaker, the objective is to make it clear that Omoda did not arrive in the country to play a supporting role. The investment in the new hybrid system and local adaptation reinforces Chery's ambition to become a player in the affordable electrified vehicle sector.
We also pack any The national production of the model is already in the automaker's plans, which should make the SUV even cheaper in the medium term. Although there is no set date yet, nationalization will be essential to consolidate the Omoda 3 as a viable alternative to combustion vehicles in the same price range.
Hybrid SUV under R$150: revolution in sight?
Today, anyone who wants to buy a hybrid SUV in Brazil needs to spend around R$200.
This limits access to this type of technology to a more restricted audience.
With the Omoda 3, this reality could change radically, as the model promises to deliver a complete package for around R$50 less than its direct competitors.
In addition to being one of the first compact hybrid SUVs to arrive at an affordable price, it also carries the promise of simpler maintenance and reduced consumption, two fundamental factors for the Brazilian consumer.
At a time when gasoline prices and environmental concerns are on the rise, the Omoda 3 could be a perfect fit for those who want to save money without sacrificing comfort.
Consumer interest in affordable hybrids grows in Brazil
According to data from the Brazilian Electric Vehicle Association (ABVE), sales of hybrid and electric vehicles in Brazil grew more than 90% in 2024, driven by the arrival of new models and the increase in the offer of tax incentives in some states.
This curve is expected to continue rising in 2025.
Thereby, Brands like Chery and Toyota are racing to occupy this new market space.
The launch of models like the Omoda 3 shows that the competition for consumers who want to move away from combustion cars is just beginning — and promises to be fierce in the coming months.
The Omoda 3 brings together a rare combination in the current Brazilian automotive scene: hybrid technology, modern design, efficient performance and competitive price.
Scheduled to be launched later this year, Chery's compact SUV arrives as a strong candidate to democratize access to electrified vehicles in the country.
If the promise of keeping the price below R$150 is fulfilled, the model could cause a domino effect among automakers and push the market into an era of more affordable electrification.
All this without depending on charging infrastructure, something that still hinders the growth of 100% electric cars in Brazil.
Do you believe that the Omoda 3 will change the game for affordable hybrids in Brazil? Leave your opinion in the comments!
