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Acquisition of the German brand reinforces Nestlé’s strategy to expand its presence in practical nutrition and smart foods, segments considered priorities by the company.
The Nestlé announced this Wednesday (3) the acquisition of yfood Labs, a German company specialized in ready-to-drink meals and food bars. The operation represents the first purchase made under the leadership of the new CEO, Philipp Navratil, who took over the company in September.
The move expands the Swiss multinational’s presence in the smart foods market, a segment that has been gaining relevance among consumers seeking practicality and nutritional balance. The company already had a stake in yfood since 2023, when it acquired 49% of the business.
Information released by Nestlé itself indicates that the remaining shares, currently controlled by the founders of the German company, should be transferred to the multinational from July 3, 2026. The values involved in the transaction were not disclosed.
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German brand registers accelerated growth in the European market
Founded in Munich, yfood Labs operates in the functional food segment through the commercialization of ready-to-drink meals and nutritional bars. According to the company, the products were developed to offer a complete nutritional profile, capable of contributing to a balanced diet.
Results obtained by the company demonstrate the expansion of the business in Europe. Sales reached approximately 150 million euros in 2025, equivalent to about R$ 875.9 million.
The performance represents a double-digit growth compared to the previous year, reinforcing the brand’s advancement in a market increasingly focused on convenience and nutrition.
New management repositions priorities within Nestlé
Strategic changes have been implemented since Philipp Navratil took over the company. One of the main decisions announced occurred in February 2026, when Nestlé announced its exit from the ice cream segment.
The measure aimed to direct investments and operations to areas considered more relevant within the company’s global portfolio.
Among the prioritized segments are Coffee, Nutrition, and Pet Care, categories that together represent more than 70% of Nestlé’s global sales.
The incorporation of yfood Labs is directly aligned with this strategy, strengthening the company’s presence in products related to nutrition and practical consumption.
Financial results help explain the new strategy
The company’s repositioning also occurs amid greater pressure for financial performance.
Data released by Nestlé shows that net profit reached US$ 9 billion in 2025, about R$ 45.1 billion. The result, however, was 17% below that recorded in the previous year.
In 2024, the company had reported a net profit of US$ 10.9 billion, equivalent to approximately R$ 54.7 billion.
This scenario has led the company to focus efforts on areas considered more profitable and strategic for long-term growth.
Acquisition expands presence in smart foods
Financial details of the purchase remain confidential, as informed by Nestlé itself.
Even without the disclosure of the amounts involved, the acquisition highlights the multinational’s intention to expand its participation in categories associated with convenience, nutrition, and new consumption habits.
The incorporation of yfood Labs reinforces a strategy that has been designed since 2023 and now gains a new chapter with the full acquisition of the German company.
Nestlé’s advance in the ready-to-drink meal market shows how smart foods are gaining ground within the priorities of the world’s largest food companies. Could this movement signal an even greater transformation in how people will eat in the coming years?
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