New Chinese company has landed in Brazil with smart TVs, refrigerators, and air conditioning; meet Haier

Written by Andriely Medeiros de Araújo

Published on 17/05/2026 at 11:28

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Haier officially debuted in Brazil in São Paulo with TVs, refrigerators, and air conditioning. Brand aims to enter the top 3 in the sector in 5 years.

The Chinese manufacturer Haier formalized its entry into Brazil during an event held in São Paulo last Thursday (14). The company brought to the country a portfolio that includes Smart TVs, refrigerators, washer-dryers, and air conditioning units.

With presenter Eliana as the brand’s official partner, Haier has set an ambitious goal: to rank among the top three companies in the home appliance segment in Brazil within the next five years.

Products adapted for the Brazilian consumer

The company’s central strategy in Brazil involves what it calls “tropicalization” — a product development process designed based on the needs and habits of the local audience.

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What Haier brings: discover the launched products

The brand’s debut line in Brazil includes four main categories. See what each offers:

Smart TVs with Ultrasense AI technology: use artificial intelligence to automatically calibrate the image and make sports broadcasts smoother — a strategic feature on the eve of the 2026 World Cup
Horizone Casa line refrigerators: focused on high-speed cooling and expanded compartments to accommodate larger volumes, designed for the consumption pattern of Brazilian families
X9 model washer-dryer: features an active ventilation system that prevents the accumulation of musty odor in clothes stored inside the drum after the cycle
Air conditioning: available in three formats — Split, Window, and Portable — to meet different types of environments and installations

National distribution and service structure

To reach consumers across the country, Haier has partnered with two nationally recognized retail chains: Casas Bahia and Fast Shop.

Haier officially launched in Brazil in São Paulo with TVs, refrigerators, and air conditioning. The brand aims to be among the top 3 in the sector within 5 years. Source: Haier.

The post-sale support structure was also scaled up: there will be more than 1,000 technical assistance points and more than 200 consumer service positions (SAC) available from the start of operations.

With information from the site Tudo Celular

New Chinese company has landed in Brazil with smart TVs, refrigerators, and air conditioning; meet Haier

Haier officially debuted in Brazil in São Paulo with TVs, refrigerators, and air conditioning. Brand aims to enter the top 3 in the sector in 5 years.

Products adapted for the Brazilian consumer

What Haier brings: discover the launched products

National distribution and service structure

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New Chinese company has landed in Brazil with smart TVs, refrigerators, and air conditioning; meet Haier

Haier officially debuted in Brazil in São Paulo with TVs, refrigerators, and air conditioning. Brand aims to enter the top 3 in the sector in 5 years.

Products adapted for the Brazilian consumer

What Haier brings: discover the launched products

National distribution and service structure

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

A Chinese factory in Guangdong is assembling a humanoid robot every 30 minutes while Tesla, Figure, and Boston Dynamics still struggle to deliver 10 thousand per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

Secret chamber sealed 4,500 years ago found in the Pyramid of Khufu, and Hawass announces its opening to the world in 2026

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

Germany installed vertical solar panels on a lake in Bavaria, and the result broke conventional logic: instead of producing energy at midday peak, the plant generates more early in the morning and in the evening, exactly when families turn on appliances and factories are in full swing.

While communities suffer from water scarcity and the advancing desert, women in Morocco use nets high up in the mountains to trap fog droplets, fill reservoirs, and transport drinking water through more than 10 km of piping.

Brazil enters SpaceX’s radar as the company considers launching the Starship outside the United States and rekindles interest in Alcântara, a base near the Equator that could become part of the megafrocket’s route to orbit, the Moon, and Mars.

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