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The supermarket giant Koch opens its second SuperKoch unit in Balneário Camboriú this Thursday (23), creating more than 100 direct job vacancies in a space of 6,252 m² with checkouts that alternate between human assistance and self-service, bakery, butcher, pastry, and wine cellar sections, as well as a parking lot with a capacity for 200 cars.
The supermarket giant Koch Group reinforces its presence in Balneário Camboriú with the opening of a new SuperKoch unit this Thursday (23), at 8 am, at the address on Quinta Avenida, in the Municípios neighborhood. The operation generates more than 100 direct vacancies with positions available for people from 17 years old, including operational and restocking roles, weekend shifts, and intermittent formats. CEO José Koch stated that the location was chosen due to its high traffic of residents, university students, and local workers.
Technology is one of the differentiators of the new store of the supermarket giant. The checkouts installed in the unit operate in dual mode: the consumer can choose to complete their purchases with the assistance of an attendant or use the self-service system, a dynamic that reduces queues without eliminating the option for human contact. The total area of the store reaches 6,252 m², with parking designed to accommodate up to 200 cars, and the internal layout follows a design aimed at facilitating circulation between the perishable, beverage, and healthy product sections.
What the consumer finds in the new store of the supermarket giant
The fresh food section concentrates the biggest attractions of the unit. The bakery operates with production on-site throughout the entire working hours, the butcher offers a differentiated selection of cuts, and the pastry section complements the portfolio of items produced internally. The produce section promises constant restocking to maintain freshness from opening until closing of the store.
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With 49 million in Bolsa Família, ‘people don’t want to work,’ says businessman. In the city and in the countryside, the problem is the same: people prefer the paid leisure of Bolsa Família. A farm offers R$ 5,900 with a signed work contract but finds it difficult to fill positions in Ceará.
The new unit of the supermarket giant also invests in segments that reflect the profile of the consumer in Balneário Camboriú. The wine cellar caters to those seeking a variety of labels, and the healthy food section responds to the demand of a city that attracts residents and tourists concerned with balanced diets. The overall mix of the store was assembled with a focus on price competitiveness without sacrificing variety, a strategy that the Koch Group applies to compete in a market where various chains vie for the public’s preference.
The job vacancies opened by the supermarket giant in Balneário Camboriú
The creation of more than 100 jobs is the most direct social impact of the inauguration. The positions cater to different profiles, from young people seeking their first job to professionals who need flexibility to balance schedules with study or other activities. The hybrid checkouts, despite offering self-service, did not reduce the workforce: the dual-mode operation requires a full team to keep both modalities functioning simultaneously.
Interested candidates can attend an in-person interview throughout the week or register through the digital platform of Grupo Koch. The supermarket giant did not disclose salary figures, but the volume of hiring and the variety of contractual formats suggest that the store intends to operate at full capacity from day one. The operation will be daily: on weekdays and Saturdays, from 7 AM to 10 PM; on Sundays and holidays, from 8 AM to 9 PM.
Why the supermarket giant invested in this region of Balneário Camboriú
The choice of the Municípios neighborhood was not casual. The surroundings gather dense residential areas and a higher education institution, a combination that generates a constant flow throughout the year, regardless of the tourist seasonality that marks much of the city’s commerce. For the supermarket giant, this means predictable revenue during the low season months, when stores located on the waterfront or in the center tend to lose traffic.
The opening of the second unit in Balneário Camboriú confirms that the first operation generated satisfactory results. Investing more than 6,000 square meters and 200 parking spaces in the same square is a decision that requires confidence in local demand, and Grupo Koch demonstrates that it sees room for growth even in a competitive market. The checkouts with dual functionality, the focus on perishable goods produced in-house, and the creation of more than 100 positions position this unit as a reference operation for future expansions of the chain.
And you, do you live in Balneário Camboriú or the surrounding area? Do you prefer checkouts with an operator or self-service at the supermarket? Leave your opinion in the comments.
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