Nissan launches Value Advantage in Brazil and surprises car owners out of warranty with a new brand of automotive items certified by Japanese engineering.

Written by Caio Aviz

Published on 09/06/2026 at 21:16

Be the first to react!

New global line from Nissan arrives in the Brazilian market to serve vehicles out of warranty and expand maintenance options

Nissan introduced in Brazil the Value Advantage, a global brand of automotive items created to serve vehicles out of factory warranty. The division debuts in the country with lubricating oils for flex and diesel engines, available at more than 200 dealerships of the automaker. The arrival of the line also expands the Japanese manufacturer’s presence in the replacement market, as the products will be sold in auto parts stores and by independent repairers. The proposal, according to Nissan, is to offer a better cost-benefit ratio for owners who wish to continue taking care of their vehicles with products certified by the brand’s engineering.

Launch reinforces Nissan’s role in post-warranty

The new brand arrives in Brazil at a time when many vehicles remain in circulation after the end of the original warranty. The audience served by Value Advantage seeks preventive maintenance, replacement of wear items, and products compatible with Nissan models. The automaker’s strategy, therefore, expands customer service throughout the car’s life cycle. The line also strengthens the bond between consumers, dealerships, auto parts stores, and independent workshops.

Line debuts with lubricating oils for flex and diesel engines

The debut of Value Advantage in the Brazilian market begins with the family of lubricating oils. The products were developed for Nissan vehicles out of warranty, both with flex engines and diesel engines. The initial distribution occurs through the brand’s dealership network, but also reaches auto parts stores and independent repairers. This operation expands consumer access to the products and reinforces the maintenance proposal with cost-benefit.

ARTICLE CONTINUES BELOW

Portfolio will be expanded in the coming months

Nissan reported that other Value Advantage products will arrive in Brazil over the coming months. The list includes windshield wiper blades, brake pads, air filters, and other automotive components. All items will be certified by Nissan’s engineering, according to the manufacturer. The expansion of the portfolio shows that the brand intends to meet different maintenance demands for vehicles out of warranty.

Global brand already operates in strategic markets

Value Advantage is already present in countries such as Mexico, the United States, Canada, the United Kingdom, and South Africa. The arrival in Brazil expands the global reach of the division and reinforces Nissan’s strategy in the national market. The brand offers an alternative for owners looking for products linked to the automaker, but with a focus on cost-benefit. This move brings Nissan closer to customers who have already completed the factory warranty period.

Cost-benefit gains importance for used Nissan owners

Owners of vehicles out of warranty usually seek more affordable alternatives to keep maintenance up to date. Value Advantage enters this scenario as an option linked to Nissan itself, with products certified by the brand’s engineering. The proposal tries to balance competitive pricing, technical confidence, and availability in different sales channels. With this, the automaker strengthens its presence in after-sales and the replacement market.

Expansion reinforces Nissan’s strategy in Brazil

The arrival of Value Advantage in Brazil shows that Nissan intends to expand its operations beyond the sale of new vehicles. The new brand serves an audience that still uses the manufacturer’s models, even after the warranty ends. The offer of oils, filters, wipers, and pads creates a new front of relationship between the automaker and its customers. The strategy also strengthens dealerships, auto parts, and independent repairers within the service network.

The future of Value Advantage in the national market

The expansion of Value Advantage will depend on the arrival of new items planned by Nissan in the coming months. The brand starts with lubricating oils but is expected to gain strength with frequent maintenance components. The presence in dealerships, auto parts stores, and independent workshops increases the reach of the line in the country.
Do you believe that official automaker brands can gain more space among car owners out of warranty?

0 Comments

most recent

older Most voted

Nissan launches Value Advantage in Brazil and surprises car owners out of warranty with a new brand of automotive items certified by Japanese engineering.

New global line from Nissan arrives in the Brazilian market to serve vehicles out of warranty and expand maintenance options

Launch reinforces Nissan’s role in post-warranty

Line debuts with lubricating oils for flex and diesel engines

Portfolio will be expanded in the coming months

The world’s most powerful charger arrives in Brazil with 1,500 kW and the promise of a nearly full recharge in a few minutes with BYD technology.

Global brand already operates in strategic markets

Cost-benefit gains importance for used Nissan owners

Expansion reinforces Nissan’s strategy in Brazil

The future of Value Advantage in the national market

Dissatisfied with seeing people sleeping on the street, a man named Ryan Donais started building small mobile homes so that homeless people can escape the cold, each equipped with a bed, running water, electricity, and heating.

Workers were opening a modern road in Dover when they found, 6 meters below the asphalt, a 3,500-year-old boat made of stitched oak and plant fibers.

A giant brown band visible from space, approximately 8,850 kilometers long, connected Africa to America in the Atlantic Ocean, and satellites revealed that it is neither land nor pollution, but the largest accumulation of seaweed in the world, which broke records in 2025.

Engineers want to carve through Africa with a giant canal to bring water from the world’s second-largest river to a dying lake on the edge of the Sahara Desert that has already lost 90% of its water.

Consumers eat six times more chicken than in the 1960s, global meat supply quadruples in 60 years, and FAO report reveals the invisible cost on the plate: livestock could drive 80% of the increase in agricultural emissions over the next decade.

Two 17-year-old Kenyans use coconut shells, corn cobs, and recycled materials to create an exhaust filter that reduces 93.3% of pollutant particles and wins an environmental award in Africa.

Motorcyclist sees excavator arriving at the edge of a river in Bosnia, calls neighbors in minutes and turns a hydroelectric project into a resistance lasting more than 10 years with five expired concessions.

Construction in Brazil was in full swing until it was interrupted after workers found more than 500 super ancient archaeological pieces, including stone artifacts, ceramic fragments, bottles, and crockery from the 18th and 19th centuries.

Workers were excavating the Historic Center of Porto Alegre when they found stone paving from the early 20th century: a structure used between 1912 and 1928 was preserved, received heritage plaques, and became the first open archaeological site in the capital of Rio Grande do Sul.

How much does it cost to build a 30 m² tiny house in Brazil with 5 meters of frontage by 6 meters of depth?

Elderly woman keeps over 400 cats inside apartment for years and city hall estimates a cost of R$ 500,000 for rescue after court agreement is not fulfilled

Instead of burning or burying old tires, an American city is transforming about 2,000 of them into the street itself, paving its first sections with a quieter and more durable rubber asphalt.

Nissan launches Value Advantage in Brazil and surprises car owners out of warranty with a new brand of automotive items certified by Japanese engineering.

New global line from Nissan arrives in the Brazilian market to serve vehicles out of warranty and expand maintenance options

Launch reinforces Nissan’s role in post-warranty

Line debuts with lubricating oils for flex and diesel engines

Portfolio will be expanded in the coming months

The world’s most powerful charger arrives in Brazil with 1,500 kW and the promise of a nearly full recharge in a few minutes with BYD technology.

Global brand already operates in strategic markets

Cost-benefit gains importance for used Nissan owners

Expansion reinforces Nissan’s strategy in Brazil

The future of Value Advantage in the national market

Dissatisfied with seeing people sleeping on the street, a man named Ryan Donais started building small mobile homes so that homeless people can escape the cold, each equipped with a bed, running water, electricity, and heating.

Workers were opening a modern road in Dover when they found, 6 meters below the asphalt, a 3,500-year-old boat made of stitched oak and plant fibers.

A giant brown band visible from space, approximately 8,850 kilometers long, connected Africa to America in the Atlantic Ocean, and satellites revealed that it is neither land nor pollution, but the largest accumulation of seaweed in the world, which broke records in 2025.

Engineers want to carve through Africa with a giant canal to bring water from the world’s second-largest river to a dying lake on the edge of the Sahara Desert that has already lost 90% of its water.

Consumers eat six times more chicken than in the 1960s, global meat supply quadruples in 60 years, and FAO report reveals the invisible cost on the plate: livestock could drive 80% of the increase in agricultural emissions over the next decade.

Two 17-year-old Kenyans use coconut shells, corn cobs, and recycled materials to create an exhaust filter that reduces 93.3% of pollutant particles and wins an environmental award in Africa.

Motorcyclist sees excavator arriving at the edge of a river in Bosnia, calls neighbors in minutes and turns a hydroelectric project into a resistance lasting more than 10 years with five expired concessions.

How much do you need to earn to maintain Kwid, Polo, Corolla Cross, Haval H9, and Toyota SW4 on finance?

The motorcycle that stands on its own, without the rider needing to put their feet on the ground, has already moved from paper to prototypes by Honda and Yamaha in Japan, which use robotics and artificial intelligence, not heavy gyroscopes, to avoid tipping over.

Goodbye traditional minivans: the giant “Chinese Kombi” from Leapmotor arrives in stores with 5.28 meters, a battery of up to 115 kWh, and an electric version with a range of 720 km to transform the family car into an executive lounge on wheels in China.

A mechanic warns: Car air conditioning can hide bad odors, fungi, and strained parts if the driver ignores 5 simple care tips that make a difference in heat, cold, and even on long trips.

“Brazilian Elon Musk” unveils prototype of the Lecar 459, a car capable of running up to 1,000 km with a 165 hp electric motor and a hybrid system that dispenses with direct traction from the combustion engine.

Construction in Brazil was in full swing until it was interrupted after workers found more than 500 super ancient archaeological pieces, including stone artifacts, ceramic fragments, bottles, and crockery from the 18th and 19th centuries.

Workers were excavating the Historic Center of Porto Alegre when they found stone paving from the early 20th century: a structure used between 1912 and 1928 was preserved, received heritage plaques, and became the first open archaeological site in the capital of Rio Grande do Sul.

How much does it cost to build a 30 m² tiny house in Brazil with 5 meters of frontage by 6 meters of depth?

Elderly woman keeps over 400 cats inside apartment for years and city hall estimates a cost of R$ 500,000 for rescue after court agreement is not fulfilled

Instead of burning or burying old tires, an American city is transforming about 2,000 of them into the street itself, paving its first sections with a quieter and more durable rubber asphalt.