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Volkswagen's new SUV promises success in Brazil: Tayron X challenges the Compass in the market

Written by Bruno Teles
Published 26/03/2024 às 09:29
Volkswagen's new SUV promises success in Brazil: Tayron X challenges the Compass in the market
Volkswagen Tayron X Photo: Disclosure/JustCARS

Volkswagen announces investment of R$9 billion in Brazil and beyond, plans to produce the Tayron X, a mid-size SUV with a sporty design, powerful hybrid engine and premium interior, aiming to dominate the SUV market and directly rival the Jeep Compass.

Volkswagen revealed an audacious investment plan of R$9 billion in Brazil, and now there's good news: there's a good chance the Tayron X SUV will come to the country. This initiative marks a new era for the German manufacturer, positioning the Tayron X as a formidable rival to the Jeep Compass in the SUV segment.

The Tayron X stands out for its luxurious interior and an extensive list of equipment. Electrically adjustable seats, premium sound system and a panoramic sunroof are just some of the highlights that promise to offer an exceptional experience to occupants. Safety is a priority, with the SUV including features such as blind spot warning and autonomous emergency braking.

Volkswagen Tayron X engine

Measuring 4,62 meters long and 1,86 meters wide, the Tayron X is not only spacious, but also boasts a sporty and modern design. Its 2.0 turbo engine, known for its robustness, delivers up to 220 horsepower, ensuring vigorous and efficient performance. For the Brazilian market, the Tayron X may be launched with hybrid options.

Launch forecast and competitive prices

Scheduled to reach the Brazilian market by 2026, the Tayron X is expected to fill an important gap in Volkswagen's mid-size SUV range. With estimated prices between R$230.000 and R$290.000, the model is poised to be an attractive option on the market, offering a modern and well-equipped alternative to demanding consumers.

The Tayron X, with its fusion of attractive design, advanced technology and hybrid power, is positioned to be a milestone in the mid-size SUV segment in Brazil. This launch of the Volkswagen class not only challenges competitors like the Compass, but also sets a new standard for innovation and luxury in the domestic automotive market.

Tiguan versus Tayron X

Tiguan versus Tayron X
Tayron X

At 4,62 meters long, the Tayron This difference in design and dimensions underlines Volkswagen's attempt to diversify its SUV options, catering to varying tastes and needs.

Under the hood, the Tayron displays a power spectrum ranging from the 1.4 liter turbo engine, producing 137 kW, up to a more vigorous 2.0 liter turbo, generating 162 kW. Both engines are mated to a seven-speed dual-clutch transmission. While front-wheel drive comes standard, there is the option to upgrade to the 4Motion all-wheel drive system, offering greater versatility and capability.

In terms of interior, the Tayron X falls in line with the regular Tayron, offering a familiar environment for Volkswagen enthusiasts. The interior is reminiscent of the Volkswagen Polo, with a digital instrument panel and an advanced infotainment system, ensuring a comfortable and connected driving experience.

Market for Volkswagen SUVs

While both the Tiguan and Tayron X SUVs rest on Volkswagen's versatile MQB platform, they cater to different niches in the market. The Tayron X is positioned as an SUV coupé, boasting a sportier silhouette and aerodynamics with its sloping roofline, distinct from the Tiguan's more conservative design.

In the international market, such as China, the Tayron X is presented as a more stylish alternative to the Tayron, falling between the Tiguan and the Tiguan Allspace in terms of size. This positioning allows Volkswagen to capture a market share that prefers coupé aesthetics without sacrificing the space and comfort typical of SUVs.

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Bruno Teles

I talk about technology, innovation, oil and gas. I update daily about opportunities in the Brazilian market. With more than 2.300 articles published in CPG. Agenda suggestion? Send it to brunotelesredator@gmail.com

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