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Opportunity for Brazil: Swiss Manufacturer Leaves the U.S. and Paves the Way for Embraer

Written by Carla Teles
Published on 11/08/2025 at 18:10
Oportunidade para o Brasil: fabricante suíça abandona os EUA e abre caminho para a Embraer
Oportunidade para o Brasil! A Embraer ganha espaço crucial nos EUA depois que sua rival suíça retirou um jato concorrente do mercado. Entenda como a decisão beneficia o Phenom 300. Imagem: Phenom 300/Embraer
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The Decision By Pilatus to Suspend Sales of the PC-24 Jet in the American Market Opens a Window of Opportunity for the Phenom 300, One of the Main Products of Embraer.

The Swiss aircraft manufacturer Pilatus announced the suspension of exports of its PC-24 executive jet to the United States. The measure directly impacts one of the most important markets in executive aviation and is seen as excellent news for Embraer, which competes in the same segment with its successful Phenom 300 model.

Pilatus Ends Sales of the PC-24 in the US

The Swiss manufacturer Pilatus has decided to suspend the marketing of its PC-24 executive jet in the United States market. According to the publication, the company will stop accepting new orders for the aircraft in American territory. The North American market is one of the most relevant for executive aviation, making Pilatus’ decision a significant move in the sector.

One Less Competitor for Embraer

Phenom 300. Image: Disclosure/Embraer
Phenom 300. Image: Disclosure/Embraer

The news is particularly positive for Embraer. The Swiss PC-24 jet is a <strong direct competitor to the Phenom 300, one of the main products of the Brazilian manufacturer. With the rival’s exit from the hottest market in the world, Embraer finds a more favorable scenario. The direct competition between the two models for a share of the American market now dissipates, benefiting the Brazilian company.

Phenom 300: The Clear Path to Leadership

The Phenom 300 from Embraer is already one of the best-selling light jets in the world, recognized for its performance and comfort. The absence of an important competitor like the PC-24 may further boost sales of the Brazilian aircraft. Thus, Embraer gains the chance to expand its already established leadership in the segment.

Golden Opportunity for the Brazilian Industry

The suspension of sales of the Swiss competitor represents a strategic opportunity for Embraer. The Brazilian company will be able to further strengthen its presence and dominance in the largest and most competitive executive aviation market in the world. Analysts in the sector, according to the article from Exame, see this as excellent news for Embraer and its future sales in the US.

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Carla Teles

I produce daily content on economics, diverse topics, the automotive sector, technology, innovation, construction, and the oil and gas sector, with a focus on what truly matters to the Brazilian market. Here, you will find updated job opportunities and key industry developments. Have a content suggestion or want to advertise your job opening? Contact me: carlatdl016@gmail.com

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