For The First Time, Apple Closes Store In China After Sales Plummet To $16 Billion

Written by Maria Heloisa Barbosa Borges

Published on 29/07/2025 at 12:01

Histórico: Apple vai fechar loja na China pela primeira vez em meio à pressão da Huawei e colapso nas vendas

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Store in Parkland Mall, Dalian, Will Be Closed on August 9 Amid Sales Decline and Brand Restructuring in the Country

Apple Will Close Store in China for the First Time, ending operations at its unit in Parkland Mall, in the city of Dalian, on August 9. The announcement marks an unprecedented move by the company in the Asian country, where it seeks to maintain a strong presence amid the rise of rival Huawei.

According to Bloomberg, the decision comes amid a slowdown in retail in China, a 2.3% decline in Apple sales in the country in the second quarter of 2024, and a new strategy for renewing and relocating physical stores. The company, however, will continue with selective expansion in other Chinese regions.

Sales Decline Pressures Changes in China

For the first time, Apple closes store in China after sales plummet to US$ 16 billion — **Apple Closes Store in China for the First Time and Initiates Global Restructuring Focused on Shenzhen and Shanghai**

The Parkland Mall store is one of the two existing in Dalian. The other, located in Olympia 66 mall, will continue to operate normally. Apple stated that employees from the closed unit will be relocated.

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New Store Will Open in Shenzhen Days Later

Despite the closure, Apple maintains its strategy of controlled expansion. A new store will open on August 16 in Shenzhen, at Uniwalk Qianhai. Other branches are planned for 2026 in Beijing and Shanghai.

Besides China, the company recently opened stores in Osaka (Japan), Miami (USA), and Malaysia, and announced new units in countries like India, United Arab Emirates, and Saudi Arabia.

According to Bloomberg, the tech giant is also adopting more selective criteria for lease contract renewals, as in the case of the unit in Bristol, England, which will also be closed.

Do you think Apple should invest more in e-commerce or continue investing in physical stores in Asia?

For The First Time, Apple Closes Store In China After Sales Plummet To $16 Billion

Store in Parkland Mall, Dalian, Will Be Closed on August 9 Amid Sales Decline and Brand Restructuring in the Country

Sales Decline Pressures Changes in China

New Store Will Open in Shenzhen Days Later

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