ESG Practices in Hotels: Directkey Technology Eliminates Plastic Key Card Use and Allows Guests to Check In Through Their Mobile Phones

Written by LNCOMUNICACAO

Published on 16/08/2023 at 15:47

Arquivo Onity

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81% Of Global Travelers Want To Stay In Sustainable Accommodations In The Coming Years

São Paulo, August 2023 – Raise your hand if you’ve never forgotten or lost a hotel key card? Like you, how many people have lost their cards and how many have ended up in the oceans? It’s an unimaginable number! For those who haven’t paid attention, many of these key cards are made from PVC, which is just a type of plastic. This waste, according to the Brazilian Association of Public Cleaning and Special Waste (Abrelpe), is the most common type of pollutant in the planet’s water bodies, accounting for 48.5%. In 2022 alone, Brazil generated about 13.7 million tons of plastics, or 64 kilograms per person in the year.

In light of this scenario, many players in the hotel industry are embracing the principles of ESG (Environmental, Social, and Governance) in their operations and business strategies. Two factors have led this sector to fully adopt this cause: preserving the environment and meeting the demands of more conscious consumers. In a recent survey released by Booking.com, 81% of global travelers want to stay in sustainable accommodations in the coming years, and over 67% expect the sector to offer more sustainable options and amenities.

On the environmental front, many are looking to implement energy efficiency practices and reduce water consumption to minimize environmental impact, in addition to technologies that eliminate plastic use.

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ESG Practices in Hotels: Directkey Technology Eliminates Plastic Key Card Use and Allows Guests to Check In Through Their Mobile Phones

81% Of Global Travelers Want To Stay In Sustainable Accommodations In The Coming Years

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ESG Practices in Hotels: Directkey Technology Eliminates Plastic Key Card Use and Allows Guests to Check In Through Their Mobile Phones

81% Of Global Travelers Want To Stay In Sustainable Accommodations In The Coming Years

Dissatisfied with seeing people sleeping on the street, a man named Ryan Donais started building small mobile homes so that homeless people can escape the cold, each equipped with a bed, running water, electricity, and heating.

Workers were opening a modern road in Dover when they found, 6 meters below the asphalt, a 3,500-year-old boat made of stitched oak and plant fibers.

A giant brown band visible from space, approximately 8,850 kilometers long, connected Africa to America in the Atlantic Ocean, and satellites revealed that it is neither land nor pollution, but the largest accumulation of seaweed in the world, which broke records in 2025.

Consumers eat six times more chicken than in the 1960s, global meat supply quadruples in 60 years, and FAO report reveals the invisible cost on the plate: livestock could drive 80% of the increase in agricultural emissions over the next decade.

Using high-resolution satellite images, archaeologists rediscovered the Egyptian city of Imet, buried for centuries in the Nile Delta, revealing rare multi-story houses, granaries, and a sacred road linked to the cobra goddess Wadjet, from about 2,400 years ago.

Two 17-year-old Kenyans use coconut shells, corn cobs, and recycled materials to create an exhaust filter that reduces 93.3% of pollutant particles and wins an environmental award in Africa.

Man built a 5-acre lake to raise bass, but after 1,000 days the project turned into a wildlife sanctuary with eagles, deer, ducks, owls, and live cameras that transformed the farm into a biodiversity laboratory.

Surprising the global technology market, SpaceX closes a $30 billion deal with Google in June 2026 and strengthens the race for advanced digital infrastructure, expanding the integration between space connectivity, artificial intelligence, and strategic services.

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A macaw of very rare color appears in Tocantins with an unusual genetic mutation and reveals a detail almost never seen in nature.

Pressured by the housing crisis and residents living on sidewalks, Los Angeles is starting to build 51 micro-houses in East Hollywood, in a $33 million project that reserves spaces for young people and transforms urban land into an emergency village to get people off the streets.

Retired doctor spends 7 years building a castle with his own hands in Spain and transforms the work into a monumental tribute to Christopher Columbus, with towers, historical symbols, and a tiny church recognized by Guinness as the smallest in the world.