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Ram 1500 gets new cheaper version; understand

Written by Alisson Ficher
Published 06/05/2025 às 13:51
Ram 1500 Express 2026 is a more affordable version of the famous pickup truck, bringing robustness, versatility and technology to conquer the market.
Ram 1500 Express 2026 is a more affordable version of the famous pickup truck, bringing robustness, versatility and technology to conquer the market.

Ram 1500 Express 2026 brings innovations in design and technology, offering more affordable options for those looking for robustness, versatility and performance, without sacrificing style.

Ram has announced a big addition to its pickup truck lineup for the 2026 model year: the arrival of the Ram 1500 Express, a more affordable version of the popular full-size pickup truck.

With the aim of attracting consumers looking for a robust model, but with a more attractive cost-benefit, this new configuration arrives to position itself between the version Tradesman and Big horn, offering an excellent choice for those who don't want to compromise on performance, but also want to pay less for it.

However, the big question remains: Will this new version of the Ram 1500 arrive in Brazil?

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Configuration versatility and a sophisticated look

In terms of design, the 1500 Ram 2026 Express impresses with a touch of sophistication.

The pickup truck brings a front grille with black outline, giving it a more modern and imposing look.

Os bumpers painted in body color reinforce this proposal of a more refined style.

The 20 inch wheels also attract attention, matching the robust look that is characteristic of the 1500 line.

This version of the pickup is available in different cabin configurations, and can be chosen with more or less space in the back.

Additionally, the 1500 Express offers traction options 2WD (front) and 4WD (four-wheel drive), ensuring versatility for both those seeking comfort on urban streets and those who need greater traction capacity on more difficult terrain.

Os optional kits are also an attraction in their own right, with items such as side stirrups, LED headlights e front bucket seats, which give the pickup truck even more sophistication and practicality.

These accessories make the 1500 Express a highly customizable option for different user profiles.

Technology and comfort on board

Inside, the 1500 Ram 2026 Express doesn't disappoint.

O partially digital instrument panel provides the driver with a more modern driving experience, with easy access to various vehicle information.

A multimedia center completes the technological experience, offering cutting-edge connectivity and entertainment.

Another detail that draws attention is the rotating gear lever, located on the dashboard and not on the console, which opens up more space for storage compartment inside the cabin.

Os air conditioning controls They follow tradition, being manual, which may please those who prefer simplicity and practicality in daily use.

The 1500 Express is available in five different colors, allowing buyers to choose the shade that best suits their style.

Options include Granite Crystal, Black Diamond, Hydro Blue, Wrought e Bright White.

Engine and performance: What to expect from the new Ram 1500 Express?

When it comes to performance, the new version of the Ram 1500 Express does not disappoint.

It can be equipped with two engine options.

The first is the 3.6 V6 Pentastar engine, which generates 305 horsepower.

The second option is the 3.0 Hurricane twin-turbo inline six-cylinder engine, which delivers 420 cv, ensuring superior performance for those who demand more from the pickup.

Both engines are accompanied by automatic gearbox, which provides a smoother and more efficient ride.

The choice between the V6 or biturbo engine is up to the buyer, who can opt for superior performance or fuel economy, depending on their needs.

Price: The main differentiator of the Ram 1500 Express

The big draw of the 1500 Ram 2026 Express is, without a doubt, the affordable price when compared to other versions of the 1500 line.

The versions with traction 2WD start in US$ 44.495 (about R $ 250 thousand), with an entry-level version, and reach up to US$ 47.245 (about R $ 266 thousand) for the most equipped version.

For those who choose 4WD traction, prices rise to US$ 48.345 (about R $ 272 thousand) to US$ 51.095 (about R $ 288 thousand), offering excellent value for money for those looking for a large pickup truck with the capacity to face greater off-road challenges.

For comparison purposes, these values ​​are very close to those of Ram Rampage, an intermediate pickup truck from the brand.

Rampage prices range from R$237 thousand and R$299 thousand, offering a cheaper alternative within Ram's pickup truck range.

This price proximity puts the 1500 Express in an interesting position in the market, potentially attracting consumers who consider Rampage as a more affordable option, but still want the performance and sophistication of 1500.

The arrival of the Ram 1500 Express in Brazil: A possibility?

Currently, the Ram 1500 is sold in Brazil in versions Laramie e Night Edition, with prices ranging from R$584.990 e R$599.990.

These versions are aimed at a high-income audience, with high-tech features, luxurious finishes and cutting-edge performance.

However, there is no official confirmation about the arrival of the Ram 1500 Express to Brazil, although the more affordable price scenario offers an excellent opportunity for the version to be introduced into the national market, especially considering the growing interest in large pickup trucks.

Deliveries of the 1500 Ram 2026 Express are scheduled to begin later this year, but expectations for Brazil remain undefined.

The brand has not yet made any concrete announcements about the launch of this version on the Brazilian market.

Conclusion: Will the 1500 Express be the new darling of the Brazilian public?

The 1500 Ram 2026 Express arrives as a most affordable option and promises to win over consumers who want a large and powerful model, but at a more affordable price.

If the pickup truck is actually brought to Brazil, it could attract many fans of the brand who still consider the price of the more expensive versions an obstacle.

Meanwhile, the doubt remains: Do you believe that the Ram 1500 Express has the potential to conquer the Brazilian market?

Would it be the ideal pickup for those looking for performance and an affordable price in a large model? Leave your opinion in the comments!

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Alisson Ficher

Journalist graduated in 2017 and working in the field since 2015, with six years of experience in print magazines, stints on broadcast TV channels and over 12 online publications. Specialist in politics, jobs, economics, courses, among other topics. Professional registration: 0087134/SP. If you have any questions, want to report an error or suggest a topic on the topics covered on the site, please contact us by email: alisson.hficher@outlook.com. We do not accept resumes!

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