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Map Goal Aims to Expand Markets Focused on Asia, Africa, and Central America, and Only in the First Half of April There Was Progress for 29 Products in 9 Countries
In April 2026, the Ministry of Agriculture and Livestock confirmed that it wants to close its term with around 700 markets open for Brazilian agricultural products. The goal was presented by the Secretary of Commerce and International Relations of the Ministry, Luis Rua, who leads negotiations from Brasília with a priority for Asia, Africa, and Central America.
In Brazil, the current pace has already led the country to 594 markets open for agribusiness since the beginning of 2023. Only in the first half of April, the negotiations resulted in access for 29 products in 9 countries, reinforcing the strategy to accelerate new markets over the coming weeks.
Goal of 700 Markets and What Has Been Achieved
The Ministry’s plan is to end the government term with approximately 700 markets open for agriculture. So far, the total since 2023 has reached 594 markets, a number that supports the reading of accelerated progress in international negotiations.
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Guava producers in Rio Grande do Sul are discarding tons of fruit because the buying companies have simply stopped accepting the production, even with one of the best harvests in recent years, while consumers are paying increasingly higher prices.
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At the same time that a traditional farmer plants lettuce in the field and waits up to 90 days for the harvest, a single Japanese factory produces 30,000 heads of lettuce per day, without soil, without pesticides, and not dependent on the season, with automated harvesting that surprises the world.
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After soybeans, producers in the northwestern region of São Paulo are betting on sorghum in areas of up to 900 hectares and see the crop as a more economical and climate-resistant solution to ensure income, even with challenges of rain, drought, and lack of storage facilities.
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While in the rest of the world a soybean field produces only one harvest per year, in Brazil, farmers in the Cerrado have developed a system that allows them to harvest soybeans and plant corn in the same field in the same year, transforming a savanna once considered unproductive into the largest agricultural frontier on the planet.
Since the beginning of this year, Brazil has closed agreements to serve 59 new partners, with a recent list of countries including Saudi Arabia, Ethiopia, Vietnam, El Salvador, Azerbaijan, Jordan, Angola, Peru, and the Philippines.
Current Pace Surpasses the Previous Cycle
The speed of openings is highlighted by the comparative balance itself. The pace is described as almost three times higher than the period between 2019 and 2022, when 239 accesses were recorded over four years.
In the most recent analysis, the text points out that in the last year and a half there have been 346 openings, starting from 248 when Luis Rua took office and reaching the current level of almost 600 markets.
Asia Becomes the Central Axis of Market Expansion
The strategy positions Asia as the central axis of expansion, due to the demand for protein and the capacity to absorb different products, including items of lower consumption in the domestic market. The logic is to open markets with volume and diversity, broadening the range of destinations and categories.
In this context, the opening of Vietnam for beef and pork offal, such as hearts, livers, and kidneys, is considered one of the most relevant negotiations at the moment, due to the technical difficulty and market potential.
Vietnam, Offal, and Progress in Protein Markets
The advancement with Vietnam occurred after a recent history in which the Asian country had already authorized beef but had not released offal. With the prioritization of information and the continuation of negotiations, Vietnam began to allow beef offal and pork offal.
The movement follows the authorization for fresh beef granted in March of last year during President Lula’s visit. The text also informs that Vietnam imported more than US$ 3.5 billion in agricultural products from Brazil in 2025, a fact that reinforces the relevance of the destination in the market strategy.
Ethiopia and El Salvador join the sequence
In addition to Vietnam, Brazil has advanced with Ethiopia, opening up for beef, pork, and poultry, and with El Salvador, expanding access to processed chicken meat. The commercial offensive is expected to continue in the coming weeks, with negotiations focused on new products and destinations.
Among the next steps mentioned are markets for nuts and the expansion of access to fruits.
Philippines concentrate the most relevant news of the week
The Philippines gathered the most significant package of the period. The country authorized the export of chilled beef from Brazil, a product that could not previously be shipped, and completed the reopening of the bone-in meat market, which had been temporarily suspended due to documentation issues.
The official Philippine note was published on Wednesday (16), with a 14-day deadline for the measure to take effect. In addition, the Philippines reduced the tariff on Brazilian beef fat by more than half, an input described as having strong local demand.
International agenda to consolidate markets
Alongside the negotiations, Luis Rua is fulfilling an international agenda focused on the opening and consolidation of markets in the following week.
The itinerary includes participation in a seafood fair in Barcelona and meetings in Paris with multilateral organizations, such as the World Organization for Animal Health and the Organization for Economic Cooperation and Development.
There are also planned bilateral meetings with countries like Canada, focusing on sanitary issues and an agro fair in the North American country.
Do you think Brazil will reach 700 markets this year or will the goal stumble on sanitary requirements and negotiation deadlines?
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