Toyota’s Launches for the Brazilian Market in 2024 Promise to Impress, Including the Tacoma Pickup, the Hybrid Corolla Sedan, SUV Yaris Cross, Toyota RAV4, Among Other Models.
The year 2024 marks a moment of great anticipation for car enthusiasts, especially with the highly anticipated launches from Toyota, one of the global leaders in vehicle sales. The automaker announced an exciting lineup of new models for this year, including the robust Tacoma pickup, the efficient hybrid Corolla sedan, the versatile Yaris Cross SUV, the sophisticated Toyota RAV4, among others.
For enthusiasts who want to stay updated, we have prepared a complete article detailing the latest launches from Toyota, with comprehensive information about each model, including characteristics and technical specifications.
Tacoma Pickup
Toyota revealed the revamped 2024 Tacoma, a pickup that anticipates the new generation of the Hilux in the country. This is one of the most promising launches from Toyota this year, featuring a bold design and new advanced technologies.
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Government launches financing of up to R$ 150,000 for app drivers and taxi drivers to buy new cars with interest rates below the Selic, and women will have even better conditions in the Move Brasil program, which can serve 250,000 people with R$ 30 billion from BNDES.
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While drivers on 14 Brazilian highways discovered accumulated Free Flow fines without being notified, the federal government suspends 3.4 million penalties and gives 200 days to pay overdue fees until November 16, 2026.
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MIT shows that electric cars reduce emissions and can have competitive costs, even without relying solely on the electric grid.
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While traditional driving schools lose 70% of enrollments, the Brazilian government saves R$ 1.8 billion in 5 months with the free theoretical CNH course on the official app and exempts 1.5 million candidates from the mandatory 45 hours.
Equipped with the i-FORCE 2.4L turbo engine, the new 2024 Tacoma pickup can deliver up to 278 horsepower and 430 Nm of torque. Additionally, there is a hybrid i-FORCE MAX version, capable of delivering up to 326 horsepower and an impressive 630 Nm.
This power is complemented by a unique suspension for each version of the pickup, with an option for rear suspension with coil springs. In addition to its attractive and functional design, the 2024 Tacoma delivers a range of technological features for towing, including an available trailer brake controller and a Tow/Haul driving mode.
It is worth noting that the pickup, part of Toyota’s new cars, also boasts a new interior, featuring a 14-inch touchscreen display and the latest infotainment system from the Japanese manufacturer. The suggested retail prices start at US$ 31,500, equivalent to R$ 161,569.92, and can go up to US$ 53,595, equivalent to R$ 262,444 in direct conversion.
The new Tacoma pickup began selling in the United States last year. However, the company has not yet announced any official date for the pickup’s launch here, which is expected to happen soon.
Hybrid Corolla Sedan
The 2024 Hybrid Corolla Sedan has been announced as one of Toyota’s launches for this year. As the absolute sales leader in its segment, the model arrives renewed, with improvements that elevate the driving experience, comfort, and convenience, reinforcing the brand’s characteristics and responding to customer requests.
Pioneering the introduction of flex hybrid technology to the world, the 2024 Hybrid Corolla Sedan is even more efficient, prioritizing safety, low emissions, and reduced fuel consumption across all versions.
Toyota dealerships across the country are selling the Hybrid Corolla Sedan, which, starting from the XEi version, receives a new front grille, adding even more elegance to the model.
The 17-inch wheels also receive new designs, focusing on greater sophistication and sportiness. Still attentive to customer requests, Toyota has made updates to the dashboard of the 2024 Hybrid Corolla Sedan. The model now includes a new TFT cluster with a 12.3-inch digital display.
The GLi version received the 7-inch cluster that was previously equipped on the Altis version. For all versions, the infotainment system features a 9-inch screen with wireless mirroring for Android Auto and Apple CarPlay. Safety is also a highlight of the model, which comes standard with seven airbags, a rearview camera with projection on the infotainment display, a three-point seatbelt, and ABS with EBD.
Yaris Cross SUV
Being one of Toyota’s most anticipated new cars for the year 2024, the Yaris Cross SUV will begin production in December 2024 at the factory in Sorocaba, located in São Paulo. The brand confirmed that the new launch will have a flex hybrid option, which goes beyond the conventional, that is, the combustion one.
The Yaris Cross SUV will be produced on the DNGA platform, which essentially refers to a simplified version of the TNGA; however, this does not negate the fact that it is also prepared for electrification. The model, one of Toyota’s launches in 2024, will have a length of 4.31 meters, a wheelbase of 2.62 meters, a height of 1.62 meters, and a width of 1.77 meters.
Unveiled in Asia in May of last year, the Yaris Cross SUV features a 1.5 naturally aspirated engine with 106 horsepower and 14 kgfm for the base versions, and a 1.5 hybrid, combining an 80-horsepower combustion engine with a 90-horsepower electric motor.
The arrival of this model is expected to help the brand grow a bit in the national market. Regarding pricing, Toyota has not provided details but the expectation is that the values will range around R$ 140 to R$ 180 thousand in our market.
Toyota RAV4 2024
The 2024 Toyota RAV4 is one of Toyota’s new cars and arrives in the national market without visual changes in the equipment list; however, the only version for sale, SX Connect Hybrid, now starts at R$ 349,290.
The price is higher than last year’s lineup. The 2024 Toyota RAV4 features the same mechanical setup: a 2.5 combustion engine with 178 horsepower and 22.5 kgfm, assisted by three electric motors, providing a combined power of 222 horsepower and 20.6 kgfm. Equipped with all-wheel drive, the vehicle, one of Toyota’s launches this year, is fitted with a CVT that simulates up to seven gears.
In the 2024 Toyota RAV4, the safety package Toyota Safety Sense has been maintained and includes adaptive cruise control, front pre-collision assistance, emergency braking with detection of vehicles, pedestrians, and cyclists.
The Japanese launch is also equipped with lane-keeping assistance with trajectory correction, 360° cameras, a rearview camera, a trunk with electric opening, heated front seats, synthetic leather upholstery, and an infotainment system with an 8-inch screen compatible with Android Auto and Apple CarPlay, without the need for a cable.





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