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Seres, A Sino-American Company Specializing in Electric Vehicles, Aims to Significantly Expand Its Dealership Network in Brazil Over the Next Two Years. Learn More About The Brand’s Ambitious Plans and Their Impact on The National Market.
According to information from AutoData, Seres is changing its business planning and aims to find 20 new dealerships in Brazil. The company is looking to expand its presence in the national market and establish strategic partnerships to achieve this goal.
This shift in Seres’ business strategy demonstrates the company’s commitment to consolidating its position in the Brazilian market. The search for new dealerships is an important step to increase the brand’s presence and provide support to customers in different regions of the country.
This initiative may also represent an opportunity for local entrepreneurs who wish to partner with an innovative brand that is in expansion in the electric vehicle market. The selection process for new dealerships will likely involve specific criteria established by Seres, aiming to ensure qualified representation and customer experience across all of its units.
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In addition to Niterói, Santa Catarina, MG, Brasília, and SP, Seres also plans to establish dealerships in Rio Grande do Sul, Paraná, Goiás, Espírito Santo, Pernambuco, and Alagoas.
After establishing a strong market presence, the plan is then to return to the original strategy and implement the digital model for selling its electric cars. From Brandimarti’s perspective, the first step is to ‘ensure the safety that a consumer of a high-quality product demands’.
Expansion of the Dealership Network of Seres in Brazil
Recently, José Augusto Brandimarti, responsible for the operations of the automaker in Brazil, advanced the brand’s strategic plan to stabilize in the market and compete with established Chinese companies, such as BYD and GWM. According to Brandimarti, Seres intends to open at least 20 new dealerships in Brazil over the next two years, expanding beyond the five centers already announced as future locations for the brand’s physical stores. The goal is to cover an even broader area of the national territory.
The sino-American electrified vehicle manufacturer, Seres, established its presence in Brazil without the initial intention of opening physical stores. However, due to the positive reception from the market, the company decided to alter its original plan and announced which regions of the country would receive its first physical dealerships.
Initially, the brand announced that São Paulo, Rio de Janeiro, Minas Gerais, Santa Catarina, and Brasília, which are leaders in sales of electrified cars in the country, were selected to receive the dealerships. The company, however, did not specify how many stores will be opened in each region.
Source: Canal Tech
paulo Nogueira, Will SERES be able to withstand the current competition from big brands? BYD shocked SERES BRASIL, which closed its two dealerships last month, ending sales, leaving outraged customers without guarantees and after-sales and ending its presence in Brazil.
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