Remote Work Creates New Challenges for Integrating Home Office Employees

Almost Half of Brazilian Companies Opted for Remote Work in 2020; Many Are Expected to Continue in This Model

Remote work became a reality for approximately 46% of Brazilian companies in 2020, according to the People Management during the Covid-19 Crisis survey conducted by the Foundation Institute of Administration (FIA). For new hires, numerous organizations of all sizes and sectors opted for a 100% remote regime, expanding the possibilities of resumes and saving on commuting.

According to Taís Targa, who is a psychologist, job hunter, and re-employment specialist, hiring in a remote work regime presents a significant challenge for companies, which is to integrate new employees with the team and create a sense of belonging from a distance.

Taís explains that society was already experiencing a scenario in which “turnover,” employee rotation, was high. One of the main obstacles in this new context for businesses is to motivate employees and integrate them into the company culture, encouraging them to work within the existing flows and processes.

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How Companies Can Adapt

For Taís Targa, the effectiveness of remote work no longer needs to be questioned. “We don’t need to discard the in-person work regime, but the remote model has proven to be a very interesting solution for optimizing time. Furthermore, by taking cars off the road, we also improve traffic, reduce pollution, and generate savings without compromising delivery,” she analyzes.

For companies that choose to open positions in a 100% remote model, Taís recommends having specific work channels that centralize communication. According to her, this is a way to ensure that new professionals are clearly instructed so they can adapt to the company’s routine and culture.

Another piece of advice from the psychologist is to create integration moments during working hours, such as a virtual happy hour on Fridays, a monthly raffle for employees with brand products, or specific games with teams aimed at generating unity and rapport among employees.

Many companies already offer remote positions for employees in various countries. On the websites of the most influential companies in Brazil and the world, such as Netflix, Google, and Microsoft, for example, it is possible to find job openings for Brazilian professionals. In the local scenario, startups have also opened positions for remote work. A quick search on websites like Contabilizei, Stone, Amaro, and Pipefy confirms this trend. “For a significant number of companies, remote work will be the standard. However, this does not mean that processes and workflows can be ignored. It is a new scenario for existing activities, and the big challenge for the team is to maintain synchronization, as that is what generates results,” points out the specialist.

Taís Targa

Taís Targa is a psychologist trained at UFPR, with training in Group Dynamics and a master’s degree in Education and Changes in the World of Work, also from UFPR. Officially recognized as one of the 15 Brazilians who most influenced LinkedIn in 2016 – LinkedIn Top Voices. She has 20 years of experience in Human Resources, having worked in organizations from various sectors and in national and multinational companies. Her professional history includes companies such as KPMG, FIEP, and Universidade Positivo, where she was responsible for activities related to Executive and Specialist Recruitment and Selection, Career Counseling, Outplacement, and Professional Guidance.