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Company Grows, Hires New Executives, and Expands Presence in Paraná and Espírito Santo
VR Energia reached a significant milestone in the Brazilian electricity sector in August 2025.
The company generated R$ 50 million in net savings for clients served in the free energy market, consolidating its growth and strengthening its expansion in different regions of the country.
In addition, the company recorded a 30% increase in energy traded compared to the same period in 2024.
This result was confirmed in the balance sheet released by the company itself.
National Expansion and New Opportunities
Founded over three years ago in Florianópolis (SC), VR Energia already serves more than 150 clients.
Its operations cover states such as Rio Grande do Sul, Santa Catarina, Paraná, São Paulo, Minas Gerais, and Espírito Santo.
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During 2025, the company hired four new executives to strengthen its operations in Espírito Santo.
Furthermore, it announced a search for sales representatives, electrical engineers, and companies specialized in solar energy, expanding its partnership network.
According to CEO Viviane Rosa, the company positions itself as a future energy manager.
She highlights that small, medium, and large companies are increasingly attentive to the migration to the free market.
The migration represents both cost reduction and the use of renewable sources.
This movement boosts the work of specialists who develop market forecasts, risk analysis, and customized strategies.
Regulatory Impacts and Changes in the Sector
The advancement of the free market is directly linked to Provisional Measure 1,300/2025.
It must be approved by Congress by September 17, 2025.
This proposal provides for the full opening of the sector, the creation of new criteria for the social tariff, and the redistribution of charges.
According to the Brazilian Association of Energy Traders (Abraceel), families and small businesses in low tension could have an average savings of 16% on electricity bills starting in 2026.
If the measure is approved, those who remain in the traditional system could achieve a reduction of up to 5%.
In Espírito Santo, a strategically important state, the expectation is even higher.
Companies could reduce energy costs by up to 35% by joining the free market.
Additionally, they will gain greater autonomy in contract management and expanded access to renewable sources such as solar and wind.
Sustainability and Commitment to Clean Energy
The strategic partnership with Auren Energia, the third-largest generator in the country and 100% renewable, strengthens VR Energia’s commitment to the energy transition.
In August 2025, the company avoided the emission of 15,700 tons of CO₂.
This result contributed to the preservation of thousands of trees.
Additionally, the company launched a renewable energy certification program, recognizing clients who use sources that do not harm the environment.
This movement aligns with ESG (Environmental, Social, and Governance) strategies.
Companies served by VR Energia strengthen their corporate image, increase competitiveness, and achieve international certifications such as GRI, ISO 14001, and CDP.
Perspectives and Strengthening the Free Market
With operations in constant growth, VR Energia bets on flexible contracts, competitive prices and customized solutions. Moreover, these solutions serve various sectors, such as hospitality, logistics, industries, ports and supermarkets.
For this reason, the company conducts detailed consumption analyses and offers specific solutions for mining and agribusiness in Minas Gerais. Meanwhile, it seeks to expand its operations in the interior of Paraná and Espírito Santo.
According to Viviane Rosa, the expectation is to double regional presence in the next 12 months. This way, the company hopes to drive the transformation of the Brazilian electricity sector.
To achieve this goal, VR Energia is open to new partnerships. In fact, it offers competitive commissions to professionals and companies that operate in the free energy market.
In light of this scenario, the company consolidates itself as a reference in energy management and trading. Above all, it guarantees significant savings, sustainability and innovation for its clients.
After all, if the future of the Brazilian electricity sector lies in the free market, VR Energia positions itself as the protagonist of this transformation.
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