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Meet Maddie Landry, the young girl who created a successful sticker brand in the USA, learned to manage profits, and allocates 10% to charity actions.
A financial routine divided between fun, donations, reinvestment in the business, and savings is part of the daily life of Maddie Landry, a 12-year-old girl living in the United States. Encouraged by her father, Tom Landry, the student learned management and financial organization concepts by structuring her own personalized sticker brand.
The commercial operation, which began after the young girl drew and invented stories for her characters in childhood, has expanded and today accumulates a revenue of over $5,000 (about R$ 25,780), with sales made online, at local fairs, and souvenir shops.
The social impact and the family’s philosophy on success
Commitment to the community is one of the most important pillars of the enterprise. The girl set the goal of donating 10% of all her profits to social causes, which has already resulted in the transfer of more than $500 (about R$ 2,578) to charitable organizations located in the state of Maine.
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The independent growth of the girl in the sticker market brought reflections to her guardians. In a statement given to the Business Insider website, the girl’s father expressed his view on the potential of young people:
“Maddie didn’t need my pressure or perfectionism to succeed; she just needed experience and see where it took her. Children are capable of much more than we imagine,” stated Tom Landry.
How did Maddie start with stickers?
This entire commercial journey began during the pandemic period, a time when the girl’s creativity began to stand out through her illustrations.
At 7 years old, Maddie had the idea of turning her drawings into stickers, initially with the sole purpose of using the pieces and gifting her closest friends.
To help their daughter, the family got involved in the technical stages of product manufacturing:
- Search for partners: They researched companies specialized in the graphic field;
- Supplier selection: They chose a company to manufacture the batches;
- Digitization: They learned to scan the artworks on paper to send them for production.
From School to Street Stand: The Birth of the Business
The family activity took a new direction when Maddie brought the first ready-made stickers to school. Her classmates showed immediate interest in the collectible figures and wanted to know how the items were made.
Realizing there was a market demand, the girl suggested a strategy to start official sales:
- Lemonade stand: Set up a small street stand to sell juices;
- Bundled offer: Used the space to sell her artistic products at the same time;
- Donation precedent: Allocated part of the money raised at the stand to a local charity.
As Tom Landry recalled, the action at the lemonade stand “set a precedent for the future growth of her business.”
From this street experience, Maddie began working with her parents to create her own website, receive online orders for stickers over the internet, and manage the revenue that now helps dozens of charities.
