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Multinational Will Invest R$ 100 Million in Industrial Complex in the Metropolitan Region of Fortaleza, Ceará; New Enterprise Will Create 750 Job Vacancies in the Region.
Diageo, the multinational owner of Ypióca and brands such as Johnnie Walker and Smirnoff, will invest R$ 100 million in a new industrial complex in Itaitinga, in the Metropolitan Region of Fortaleza (RMF). The enterprise will generate around 750 job vacancies, both direct and indirect. Brazil is bouncing back and large investments are happening throughout the country; the establishment of a factory in Espírito Santo will create 800 jobs in the construction sector.
The announcement was made during the groundbreaking ceremony on the morning of Thursday, August 29. The construction of the enterprise, which is in the initial phase, will begin operations by the second half of 2020.
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The industrial complex will concentrate the factory and offices of Ypióca, which currently operate in Messejana, along with a distribution center that will handle half of the products sold by Diageo in Brazil.
With the new unit, the Port of Pecém will receive 75% of the beverage containers that the company imports to the Northeast. Thus, the multinational states that Itaitinga will become one of the “most important logistical hubs of the company in Brazil”.
Gregorio Gutiérrez, president of Diageo in the region of Paraguay, Uruguay, and Brazil, considers the position of the new factory to be strategic for the company. It is located on BR-116, 25 kilometers from the center of Fortaleza and 70 kilometers from the Port of Pecém.
“It is clearly a historic opportunity for us to establish this new industrial complex here, where we will have our production lines, distribution center, and our commercial offices for the state and the Northeast region,” said Gutiérrez.
“In addition, there are a number of factors (that influenced the decision to invest in the state), such as labor, access to services, access to highways, and there are many companies located here,” he concluded.
According to Gutiérrez, Diageo will maintain the 400 direct job vacancies it generates in the state. “As the business gets better and continues to grow, there will definitely be greater opportunities,” predicted the president. “The new complex will have installed capacity favorable to the expansion of operations and the introduction of other product lines.”
During the ceremony, the governor of the state, Camilo Santana, highlighted Ceará’s logistical infrastructure and thanked Diageo for its confidence in the state management.
“We have a modern port, which has a partnership with the largest port in Europe (Rotterdam), offering a lower operational cost and continuously improving its import and export processes to other destinations worldwide, which favored Diageo’s decision to invest in Ceará,” said the governor.
Camilo also emphasized the importance of the investment at a difficult time for the country’s economy. “I thank Diageo for its trust and decision to make this investment here in Ceará.”
In addition to the production of Ypióca products and other brands of the company, the Itaitinga unit will be the only one in Brazil to bottle the Scotch whisky Black & White.
400 job vacancies will be generated with the installation of Metalúrgica Mor in Barra do Piraí, RJ.
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