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After Ford Shuts Down Brazilian Factories, Company Decides to Invest in Electric Cars

Written by Valdemar Medeiros
Published on 27/01/2021 at 10:46
Updated on 27/01/2021 at 10:47
Ford - carros elétricos - fábricas
Carro elétrico da Ford
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Ford Bets on Electric Cars After Announcing Closure of Brazilian Factories. The Idea Is to Sell Billions of Dollars with the New Vehicles

One of the largest multinational automotive manufacturers, Ford, is closing its factories in Brazil and is firmly betting its future on the idea of using electric cars. Ford is betting on its Mustang Mach-E to succeed where other electric cars have failed. Being an SUV, it offers plenty of space. At the end of 2020, Ford’s headquarters in Phoenix invited car buyers to check out the new electric Mustang Mach-E. The electric car manufactured by Ford Motor has recently gone on sale and is completely different from all other Mustangs released in the last 55 years.

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Automakers May Surpass Tesla in Electric Cars

Ford and other large global automakers sell billions of dollars in gasoline-powered pickups and SUVs; however, they have yet to gain traction in the electric car market, as this fast-growing segment is entirely dominated by Tesla.

However, this may change this year. Ford, Volkswagen, and other automakers have begun mobilizing their electric vehicle sales, with a greater range than the previous series of Tesla competitors. From what is known, they have not been very appealing to buyers.

Ford Closes Factories in Brazil Due to COVID-19

The closures of Ford’s factories came after the worsening of the pandemic, which was announced on the 11th of this month, specifically at the plants in Camaçari (BA), Taubaté (SP), and Troller (BH, CE).

Ford stated that the COVID-19 pandemic has increased the industry’s idle capacity, leading to its decision to close the factories after years of significant losses. Ford is not the first to close its doors in Brazil recently; in December, Mercedes-Benz also closed its factory in the country, which was responsible for producing the Classe C and GLA in Iracemápolis (SP).

Valdemar Medeiros

Graduated in Journalism and Marketing, he is the author of over 20,000 articles that have reached millions of readers in Brazil and abroad. He has written for brands and media outlets such as 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon, among others. A specialist in the Automotive Industry, Technology, Careers (employability and courses), Economy, and other topics. For contact and editorial suggestions: valdemarmedeiros4@gmail.com. We do not accept resumes!

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