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Layoffs communicated remotely, office closed without prior explanation, and disagreement over the extent of the cuts increased internal tension at Jeitto, a Brazilian fintech focused on credit and consumption mainly for classes C and D, according to reports from former employees and a statement sent by the company to Finsiders Brasil.
The Brazilian fintech Jeitto laid off dozens of employees on May 12, 2026, after internally notifying that the office would be closed for in-person work and instructing teams to work remotely.
Communicated via individual video calls, the layoffs affected areas such as marketing, human resources, finance, technology, legal, and agile teams, according to Finsiders Brasil’s investigation into the restructuring process conducted by the company.
Although it denied a mass layoff, the company stated that the move involved discontinuing less than 10% of positions, while former employees reported to the outlet that the reduction had reached about 30% of the staff.
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Layoffs at Jeitto began after office closure notice
On Monday (11), the day before the cuts, leadership informed via Slack that the office would not open for in-person work and that everyone should work from home, without providing details on the reason for the decision.
By the next morning, employees began receiving invitations for individual video calls, in which they were informed about the termination of their contracts under the justification of restructuring, according to reports published by Finsiders Brasil.
The format adopted increased internal repercussions, especially because the meetings reportedly lasted only a few minutes and followed a dynamic considered standardized by some of the professionals laid off during the process.
A former employee told Finsiders Brasil that the meeting took place via Google Meet, with a recording notice, explanation of the next steps, and a demeanor described as distant: “It was a very cold moment,” he said.
Cuts affected strategic areas and interns
In addition to professionals in marketing, technology, legal, finance, and human resources, the cuts also affected interns admitted from August 2025, according to the report published by Finsiders Brasil.
The extent of the layoffs increased insecurity among workers who remained at the company, according to an employee interviewed by the outlet, who described a heavy atmosphere and fear of discussing the matter internally.
In different testimonies collected by the report, former employees said that the conversations seemed mechanical and that there was a lack of sensitivity in handling the dismissals, even in cases of people who had been with the fintech for years.
Fintech denies mass layoffs and cites focus revision
In a note to Finsiders Brasil, Jeitto stated that the decision was part of a focus and prioritization review for the next business growth cycle, without acknowledging the episode as a mass layoff.
According to the company, the reorganization aims to concentrate efforts, technology, and capital on initiatives more connected to the current strategy, focusing on operational efficiency, sustainability, and execution capacity in the coming cycles.
At the same time the cuts were being communicated, the fintech maintained 24 open positions on LinkedIn and 26 opportunities on its career site, according to a survey recorded by Finsiders Brasil at the close of the report.
In the statement sent to the outlet, however, Jeitto mentioned approximately 15 new open positions, mainly aimed at strengthening its core product and personal credit portfolio.
Reports cite pressure for targets and costs
In the backstage described by dismissed individuals, the cuts were associated with targets and costs, amid reports that the company had not reached the target for the last quarter.
Former employees also told Finsiders Brasil that the company aimed to achieve R$ 1 billion in Net Interest Margin for the year, an indicator linked to the gain obtained from credit operations after funding costs.
Known by the acronym NIM, the Net Interest Margin was cited by the report as one of the points mentioned by sources heard in the background, who considered the target assigned to the company to be high.
Jeitto recorded gross revenue of R$ 197.3 million in the second quarter of 2025 and R$ 217.2 million in the third quarter of the same year, according to data cited by Finsiders Brasil.
Despite reports of pressure for targets, the company maintained the version that the reduction of positions was part of a strategic review aimed at business prioritization and the next growth cycle.
Jeitto operates with credit for classes C and D
Founded in 2014, Jeitto is a credit and consumption application primarily aimed at clients from classes C and D, a public that often faces barriers in accessing the traditional financial system.
A fintech presents itself as a digital alternative to expand access to credit, with services aimed at consumers seeking financial solutions through an app and remote interaction.
In the statement sent to Finsiders Brasil, the company stated that it continues to operate solidly, with an adjusted risk net margin above 25%, a recurrence of 1.5 million active clients per month, and default under control.
It also declared confidence in the market and its role in expanding access to credit in a simple, digital, and responsible way, while maintaining that the cuts are part of an internal reorganization.
The episode gained weight by bringing together advance notice of office closure, dismissals via video call, and divergence between former employees’ accounts and the company’s official position on the extent of the cuts.
The investigation by Finsiders Brasil and the note sent by Jeitto to the outlet support the information known so far about the restructuring, without independent confirmation of the absolute number of employees dismissed.
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