The Secret Of Chinese Success In Brazil: BYD Soars And Leaves Honda Behind In The Brazilian Market

Written by Fabio Lucas Carvalho

Published on 05/09/2025 at 09:39

Foto: Reprodução

1 person reacted to this.

The Strategy of Large Stocks and Promotional Campaigns Guaranteed the Chinese Brand an Advantage Over the Japanese Rival in 2025 Sales.

BYD took the seventh position in the ranking of best-selling brands in Brazil in 2025, surpassing Honda from January to August. According to data from Fenabrave, the Chinese automaker sold 66,419 vehicles, compared to 65,589 from the Japanese.

At the top of the list are Volkswagen, Fiat, and Chevrolet. Hyundai occupies the fourth position, followed by Toyota and Jeep. After BYD and Honda, the group is completed by Renault and Nissan.

BYD’s growth was consistent throughout the months. The company surpassed Honda in April, May, July, and August, with the largest difference recorded in the last two months. In 2024, the brand ended the year in tenth place, with 76,402 units, compared to 91,450 of its rival.

ARTICLE CONTINUES BELOW

High Stock and Aggressive Prices

The advancement of the Chinese automaker is linked to the volume of imported vehicles and high stock levels. Experts point out that the strategy of maintaining large shipments helped to control prices and ensure market presence.

Paulo Garbossa, director of ADK Automotive, states that the firepower of the Chinese extends throughout Latin America. For him, the stock allows for planning promotions and could lead BYD to surpass Jeep soon.

Consultant Milad Kalume Neto highlights that BYD’s ships brought many vehicles. To reduce this volume, the company launched aggressive campaigns and lowered prices. He assesses that the brand can remain among the top ten and even reach the top five in the long term.

Anfavea is also monitoring the movement. In July, the president of the association, Igor Calvet, revealed that the stocks of Chinese automakers reached 111,000 vehicles. According to him, this number affects the market and needs to be considered in local industry defense strategies.

Performance in Hybrids

In the hybrid segment, the difference between the two brands is even greater. Between January and August 2025, Honda sold 1,774 vehicles, while BYD recorded 31,953 units, a volume 18 times larger.

The Song Pro, BYD’s SUV, is the cheapest electrified model from the brand, costing from R$ 189,990. The Civic Advanced Hybrid, Honda’s most affordable option, costs R$ 265,900, nearly 40% more.

Moreover, the Song Pro can run up to 39 km in electric mode, a feature absent in the Civic. Despite this, experts remind that the models are aimed at different audiences: traditional sedans in the case of Honda and urban SUVs in the case of BYD.

Presence in Brazil

Honda has been present in the country since 1971. The Sumaré (SP) factory currently produces only engines and components. National vehicles from the brand are assembled in Itirapina (SP), where HR-V and City are made. Other models, such as Civic, Accord, and CR-V, arrive imported.

The company announced it will invest R$ 4.2 billion to develop the first national flex hybrid engine, which is set to equip future models.

BYD, on the other hand, maintains a factory in Camaçari (BA). There, Dolphin Mini, Song Pro, and King are produced. The automaker is also preparing to introduce a flex hybrid engine in the Song Pro, reinforcing its local strategy.

With competitive prices, ample stock, and strong presence in the hybrid segment, BYD has established itself among the top ten in Brazil. The performance in 2025 shows that the competition with Honda is just beginning.

The Secret Of Chinese Success In Brazil: BYD Soars And Leaves Honda Behind In The Brazilian Market

The Strategy of Large Stocks and Promotional Campaigns Guaranteed the Chinese Brand an Advantage Over the Japanese Rival in 2025 Sales.

High Stock and Aggressive Prices

Performance in Hybrids

Presence in Brazil

Forget petroleum-based asphalt: a Scottish company transforms 684,000 plastic bottles into one kilometer of road that is 60% more resistant and up to 10 times more durable, and the technology has already started replacing traditional asphalt in more than 30 countries.

With billions in loans, China is rebuilding Nigeria’s railway network from scratch, abandoning the British colonial tracks that have turned to scrap and creating a corridor of over 1,300 km to take the load off the roads of Africa’s largest economy.

Austrian engineers have developed an inflatable concrete technology that transforms flat slabs into domes using only air pressure, eliminating scaffolding and temporary forms, and potentially changing the way bridges, tunnels, and curved roofs are constructed worldwide.

Australia prepares to dredge 96.5 million m³ in Moreton Bay to deepen, widen, and realign channels of the Port of Brisbane, in a project of up to 25 years designed to accommodate larger ships and enhance maritime safety and regional port efficiency.

Study solves great ancient mystery: remains of Philip II, father of Alexander the Great, are identified in Vergina and resolves the enigma of the Macedonian royal tombs that had lasted half a century.

Portugal installs two giant underwater sockets to draw water from the Atlantic and create a €107.9 million desalination plant in the Algarve capable of producing 43.2 million liters of potable water per day with ocean intake 2 km from the coast.

MIT study creates method to search for dark matter in gravitational waves and finds possible evidence in black hole signal

A 600-meter hill in the interior of Santa Catarina hides a volcanic past of almost 600 million years. The Morro do Garrafão in Corupá may have been an ancient extinct volcano, and science now confirms what the residents have always suspected.

After 107 years at the bottom of the Atlantic, divers find the wreck of the Tampa, a World War I ship torpedoed with 131 people on board.

Scientists test 24 million routes and discover the most economical way to reach the moon using less fuel

A supermarket giant has just created a new position and opened 316 vacancies in Santa Catarina without requiring any prior experience, just bring your resume this Monday or Tuesday to one of the Fort Atacadista or Comper stores.

The Secret Of Chinese Success In Brazil: BYD Soars And Leaves Honda Behind In The Brazilian Market

The Strategy of Large Stocks and Promotional Campaigns Guaranteed the Chinese Brand an Advantage Over the Japanese Rival in 2025 Sales.

High Stock and Aggressive Prices

Performance in Hybrids

Presence in Brazil

Forget petroleum-based asphalt: a Scottish company transforms 684,000 plastic bottles into one kilometer of road that is 60% more resistant and up to 10 times more durable, and the technology has already started replacing traditional asphalt in more than 30 countries.

With billions in loans, China is rebuilding Nigeria’s railway network from scratch, abandoning the British colonial tracks that have turned to scrap and creating a corridor of over 1,300 km to take the load off the roads of Africa’s largest economy.

Austrian engineers have developed an inflatable concrete technology that transforms flat slabs into domes using only air pressure, eliminating scaffolding and temporary forms, and potentially changing the way bridges, tunnels, and curved roofs are constructed worldwide.

Australia prepares to dredge 96.5 million m³ in Moreton Bay to deepen, widen, and realign channels of the Port of Brisbane, in a project of up to 25 years designed to accommodate larger ships and enhance maritime safety and regional port efficiency.

Study solves great ancient mystery: remains of Philip II, father of Alexander the Great, are identified in Vergina and resolves the enigma of the Macedonian royal tombs that had lasted half a century.

Portugal installs two giant underwater sockets to draw water from the Atlantic and create a €107.9 million desalination plant in the Algarve capable of producing 43.2 million liters of potable water per day with ocean intake 2 km from the coast.

Fiat Strada Turbo addresses the lack of power in the 1.3 versions with an engine of up to 130 hp, CVT transmission, and Sport mode, but evaluation reveals that the best-selling pickup truck in Brazil could still offer better braking, a larger screen, and more comfort for rear passengers.

Price of the cheapest electric car in Brazil drops from R$ 142,000 to R$ 65,000 after a 54% depreciation in just three years; Renault Kwid E-Tech offers up to 298 km of urban range and has become a surprise in the used car market.

Few people know, but using only the “D” gear in an automatic transmission on hills can accelerate transmission wear and increase risks on downhill slopes — are you driving the wrong way without realizing it?

Toyota Aygo X Hybrid arrives with a 1.5 hybrid engine of 116 hp and consumption of up to 27 km/l, more economical than many popular models sold in Brazil; the urban crossover showcases a compact, powerful, and economical Toyota that Brazilians do not find in European dealerships.

MIT study creates method to search for dark matter in gravitational waves and finds possible evidence in black hole signal

A 600-meter hill in the interior of Santa Catarina hides a volcanic past of almost 600 million years. The Morro do Garrafão in Corupá may have been an ancient extinct volcano, and science now confirms what the residents have always suspected.

After 107 years at the bottom of the Atlantic, divers find the wreck of the Tampa, a World War I ship torpedoed with 131 people on board.

Scientists test 24 million routes and discover the most economical way to reach the moon using less fuel

A supermarket giant has just created a new position and opened 316 vacancies in Santa Catarina without requiring any prior experience, just bring your resume this Monday or Tuesday to one of the Fort Atacadista or Comper stores.