Curitiba Startup Innovates in the Brazilian Industry
The Easy360 startup, based in Curitiba, reached an important milestone by being integrated into the accelerator of the Itaipu Technology Park – Brazil (PTI-BR) in December. This move represents a significant advancement for the startup, which stands out for offering an innovative solution for the Brazilian manufacturing industry. The PTI-BR, recognized as one of the main innovation ecosystems in the country, brings together educational institutions, companies, and government agencies in pursuit of development and knowledge exchange.
A Powerful Invitation
The journey of Easy360 toward the Itaipu Technology Park began with a technology event in Florianópolis (SC), where the startup caught the attention of PTI representatives. Juliano Oliveira, Chief Operations Officer of Easy360, emphasizes that the company was recognized for its ability to understand and solve critical challenges in the industrial sector, particularly in connecting and improving efficiency between sales and operations departments.
Easy360 in the Innovation Ecosystem
Integrating with PTI represents an important recognition for Easy360, not only validating its innovative solution but also placing the startup in a broader context of innovation and development. Oliveira points out that being at PTI amplifies Easy360’s penetration, particularly in agribusiness, one of the startup’s target segments.
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A crucial aspect of this partnership is access to innovation resources. The Itaipu Technology Park is distinguished by its expertise in securing funding for innovation, offering significant incentives for technological advancement across various sectors. For Oliveira, this collaboration is a vital step for the growth and development of Easy360, which is recognized both nationally and internationally.
The entry of Easy360 into PTI-BR occurred swiftly and efficiently. The startup was directly invited by the PTI, a mode of access to the ecosystem that differs from the conventional selection process. The integration of Easy360 into PTI was accomplished in about 15 days, a testament to the agility and effectiveness of the process.
The partnership between Easy360 and the Itaipu Technology Park is a clear example of how innovation in the Brazilian industry is being propelled. With this collaboration, Easy360 not only strengthens its position in the market but also significantly contributes to technological advancement and sustainable development in Brazil.
Source: Estilo Editorial Comunicação.

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