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Terracota Secured BRL 100 Million to Invest in the Construction Industry and Claims That Many Other Investments Are on the Way
The innovation investment company in the real estate market, Terracota Ventures, is conducting an investment of BRL 100 million for investments in startups in the construction sector. The backdrop of this investment is to raise capital in companies in the construction industry for the next four years.
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“The increase in construction productivity is one of the strategic pillars of Gerdau Next. We are excited about the investment in Terracotta, strengthening the existing partnership, expanding our synergies with startups in the sector, the construction techs,” says Juliano Prado, vice president of Gerdau.
Terracota Ventures and Its Investments in the Construction Industry
Terracota Ventures was founded in 2019 by Bruno Loreto and Marcus Anselmo, both entrepreneurs who were previously at Softplan, a technology company from Santa Catarina. At the company, they were responsible for organizing corporate venture capital to invest in startups in the construction sector.
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Ten years later, the scenario changes completely: there are about 700 startups operating in the real estate market and also in construction. In 2020, both sectors received over BRL 1 billion in investments.
Construction Startups Are Growing Exponentially
“The multiplication of the number of startups and the resources allocated to them is a thermometer of the interest that the sector generates,” says Loreto. Thus, observing such growth, both entrepreneurs decided to found Terracota. Since its inception, they have already invested in companies such as Rede Vistorias, EmCasa, OrçaFascio, and InstaCafé. All these startups generated over BRL 30 million in revenue in 2020 alone.
In the following years, the company aims to invest in several subsegments within the construction industry.
“We will also see the industrialization of construction accelerate. Businesses using modular construction will make the construction journey more efficient and the sector more sustainable,” says Loreto.
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