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From a Family Bakery in Minas Gerais to a Multinational, Prática Generates 400 Million and Operates in Over 50 Countries
What started with a high electricity bill in a bakery in Minas Gerais transformed into a business that today generates 400 million reais and operates in over 50 countries. Prática, founded by André and Luiz Eduardo Rezende, has consolidated itself in the global market for food service equipment with units in the United States, Germany, and Chile. The expectation is to reach 480 million reais in revenue by 2025.
The Origin of the Business: Solution to a Family Problem
In the 1980s, the family bakery faced high electricity costs. The need to reduce expenses led to the creation of Prática in 1991, in the city of Pouso Alegre, Minas Gerais.
Initially, the company manufactured shelves. In 1994, it began producing ovens, marking the start of its expansion in the food service equipment segment.
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Luiz Eduardo Rezende’s entry in 1999 brought greater professionalism to management. While André acts as a strategist focused on positioning and international expansion, Luiz Eduardo manages daily operations and production.
“Entrepreneurship in the family is a challenge and, at the same time, a privilege. We avoid conflict because we put the company’s success above individual interests,” says André Rezende.
Innovation Amid Energy Crises
Since the beginning, the company focused on developing equipment that consumes less energy and increases productivity in bakeries, industrial kitchens, and restaurants.
During the blackout of 2001, Prática responded quickly to the situation by launching a gas oven and later a bi-energy model that avoided the use of electricity during peak hours. This innovation attracted partnerships with utility companies such as CEMIG, Light, and CPFL.
International Expansion and Global Presence
The internationalization process began in 2003. In 2015, the company opened its first branch in Dallas, United States. In 2023, it inaugurated operations in Chile, and in 2024, it established a unit in Germany.
In Brazil, Prática has structured a network of dealers in nine cities, getting even closer to customers with technical support and practical demonstrations of the equipment.
Today, the company’s portfolio is led by combi ovens, turbo ovens for baking, and blast freezers with heating functions, a recent innovation that has gained traction in the market.
“The goal is not just to sell machines, but solutions that reduce operational costs and minimize waste,” says the CEO.
Growth Sustained by Commercial Strategy and Innovation
The revenue of 400 million reais achieved in 2024 and the projected 20% growth for 2025 reflect the combination of new product launches, international expansion, and strengthening of the commercial network.
In the Brazilian market, Prática operates through representatives, distributors, dealerships, and digital channels. Abroad, it maintains over 40 distributors and subsidiaries on three continents.
Continuous investments in technological development and technical training ensure the necessary innovation to compete in global markets, where demands are constantly increasing.
Future Challenges for Prática and Maintaining Quality
The evolution of Prática, from a small family operation to a global company, highlights its adaptability.
However, the next steps require balance. The challenge will be to grow while maintaining operational control, quality, and proximity to customers, always focusing on waste reduction.
“Maintaining quality, technical support, and product adaptation for different markets are constant challenges in the face of growing demand for efficiency and sustainability,” concludes André Rezende.
With information from Exame.
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