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Fiat Has Just Launched the Fiat Subscription, Replacing the Old Flua Program from Stellantis
The new service already comes with six models available, including hatches, SUVs, and pickups, all offered in plans of 12, 24, or 36 months. The main attraction is the predictability of costs: the monthly fee, starting at R$ 1,866, already includes IPVA, insurance, documentation, and maintenance.
More than just a simple rental service, it places Fiat at the center of the trend that has been growing among consumers who prefer the flexibility of paying only for car usage, without assuming the burdens of ownership.
How Much Does It Cost to Drive a Brand New Fiat Every Month?
The program offers packages that range from R$ 1,866 to R$ 3,892, depending on the model and plan chosen. The monthly mileage can be 1,000, 1,500, or 2,000 km, adapting to the profile of each driver.
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Check the starting prices for each vehicle:
- Fiat Mobi Like 1.0 MT – R$ 1,866/month
- Fiat Argo Drive 1.0 MT – R$ 2,079/month
- Fiat Strada Endurance Double Cabin 1.3 MT – R$ 2,349/month
- Fiat Strada Freedom Double Cabin 1.3 MT – R$ 2,872/month
- Fiat Pulse Audace Hybrid 1.0T AT – R$ 2,959/month
- Fiat Fastback Audace Hybrid 1.0T AT – R$ 3,299/month
- Fiat Toro Freedom 1.3T AT – R$ 3,892/month
When putting pencil to paper, many consumers realize that the monthly fee can be more advantageous than buying a financed car, especially when summing costs like insurance, registration, maintenance, and taxes.
What’s Included in the Subscription
According to Fiat, the subscription packages cover almost everything that usually concerns car owners. The following are included:
- Full Insurance
- IPVA and Documentation Fees
- Registration
- Periodic Maintenance
- 24-Hour Assistance
- Unlimited Drivers
In other words, in addition to having a brand new car in the garage, the customer knows in advance how much they will pay, without surprises from additional expenses.
“With this system, the customer drives a brand new car, saves on maintenance, and knows exactly how much they will pay at the end of the month,” highlighted Frederico Battaglia, Vice President of the Fiat and Abarth brands for South America.
Subscription or Purchase: Which Is More Worth It?
The big question is: does it make more sense to subscribe or buy a car? For those who enjoy switching models frequently and do not want to worry about depreciation, subscription may be the best option. However, for those who drive many kilometers or intend to keep the car for many years, purchasing might still make more sense.
The Fiat Subscription is available in all regions of Brazil and can be contracted both through the official website and directly at dealerships.
In the end, Fiat offers consumers not just a car, but a more flexible consumption model that aligns with the reality of those seeking predictable spending and freedom of choice.
And what do you think, is paying R$ 1,866 a month to drive a brand new car an advantage, or do you prefer the traditional purchase model?
Leave your opinion in the comments.
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